sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. It’s changing the way B2B marketers scale and experiment with paid social campaigns. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. SaaS is nothing new. It’s been around since the 1960s.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social media was never free. Social is a powerful PR and marketing tool. Our industry moves rapidly.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Sword and the Script | B2B

OCTOBER 13, 2020

Multiple surveys and data studies support this conclusion. traditional PR pitching) 34% said paid services (e.g. The posts that perform well organically are often good candidates for paid media such as social media advertising , repurposing as sponsored content and paid email distribution.

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. She has vast experiences to share, from in-house to agency. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Biznology

FEBRUARY 15, 2019

Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. If you do not have credentials for a social media account, check with your account rep for that platform if you have one.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Content Marketing Institute

JANUARY 25, 2019

Be your content’s PR team. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

EveryoneSocial

SEPTEMBER 1, 2020

Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. Weber Shandwick ).

Social Media 106

Social Media Lead Ranking Lead Scoring Media 106

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. It is easy to use, and is a comprehensive analytics tool for this social channel. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Brandpoint

JANUARY 21, 2020

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. What can I get out of social media marketing?

Social Media 105

Social Media Social Marketing Media Planning 105

BenchmarkONE

DECEMBER 28, 2021

Business background information: job title, who they report to, how they influence decision making within their company. Key demographics : Works for a PR agency and has an expendable income. . For example, if you’re targeting Chief Executive Officer (CEOs), your best chance for success is posting paid social ads on LinkedIn.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

SmartBug Media

OCTOBER 30, 2020

Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Paid Social Media. In doing so, you will increase your potential attendee reach.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hinge Marketing

JULY 25, 2019

Now, consumers and business professionals gravitate to social platforms for product recommendations and to research purchasing decisions. And how popular have social networks become, especially the big three (Facebook, LinkedIn, Twitter)? billion people) is on some type of social media. . Employer Brand. For Employees.

Social Media 81

Social Media Organization Media B2B Thought Leadership 81

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. What can I get out of social media marketing?

Social Media 52

Social Media Social Marketing Media Planning 52

Sprout Social

JANUARY 18, 2017

If you’re already using UTM codes, we’ll walk you through a few creative ways to incorporate link tracking that will support a cross functional social media strategy. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Social Advertising.

ROI 77

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 77

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same. Why 46 Percent of LinkedIn Ads Fail Click To Tweet.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

nDash

FEBRUARY 17, 2019

It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. Here are the speakers you don’t want to miss: Jaime Pham , LinkedIn. From SEO and PPC to content marketing and PR. Ellie Mirman , Crayon (Shout out to this Bostonian!

Conference 94

Conference Planning Content Marketing Content 94

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Bluetext

JULY 16, 2021

As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and can/should be) positioned within the market via your company messaging and positioning. Define the New Company Structure . How do they fit into the company story and how do you market them?

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Buffer

JANUARY 12, 2023

He predicts that social posts will be generated by ChatGPT after being trained with a company's brand persona. 🔗 AI won’t replace humans, but it can support them. People are beginning to decipher what paid content looks like, so creators will have to push the envelope on how they create.

Social Media 132

Social Media Media Work Management Marketing Management 132

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. How Real Companies Are Leveraging the Power of Real-Time Marketing.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Content Standard

JANUARY 10, 2022

As PR guru Antonia Taylor tells us: “As with all things social media, it depends on your audience. LinkedIn has spiked in popularity and engagement this year as thousands of workers have resigned or changed industries. Of course, the company is no longer named Facebook.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Social Media 131

Social Media Media Ideal Customer Profiles Analytics 131

Contently

DECEMBER 7, 2021

Aimed at PR, marketing, and communications professionals, Martin promoted the podcast where they were most active. “A Tagging guests who have large followings amplified reach, as did posting in industry-specific LinkedIn groups. LinkedIn ads: Sharing what people will learn. She and her team rethought how to tackle word-of-mouth.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Metadata

FEBRUARY 6, 2023

We recently did an AMA with Heather Samee , Growth Marketing Manager at Armorblox, a tech company offering cloud email security that detects and remediates sophisticated email threats and prevents data loss. The lead gen budget is more skewed to LinkedIn.” You are very right about people being disinterested in ‘company news’.

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. For example, if your company sells warehousing software, you don't want to rank for "SaaS company." Supplement Inbound with Paid Search and Paid Social.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? This tutorial is clear and generously illustrated with screenshots. Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? A free DIY approach to social media by iMedia Connection. This tutorial is clear and generously illustrated with screenshots.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76