SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Hubspot

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. LinkedIn Group Participation. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Why is this LinkedIn profile so important?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Sprout Social

JULY 19, 2022

Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Note: On the flip side, there is something this Twitter account is doing wrong: Not Tweeting!

Social Media 145

Social Media Paid Search Agency Examples Companies 145

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Contact New Incite today.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. How many users sign up for your product, buy your service, or purchase a software plan?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Launch Marketing

APRIL 26, 2019

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. What are some best practices for evaluating demand or need for a new product or service? For something as important as a product or service launch, you don’t want to wing it.

Work Management 48

Work Management Marketing Management Demand Product 48

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. Handley has a large following of marketers for her insights on content marketing strategies, which is the premise for her book. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. Brevity is key, but so hard to do.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. New to goal tracking in Google Analytics?

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

KoMarketing Associates

APRIL 30, 2019

Challenges/Solutions : For each persona, create specific pain points they would want to be answered and ensure you have products or solutions that you can offer to help them overcome said challenges. LinkedIn will allow you to see details about your target companies or industries. Step 3: Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Establish Incremental Goals.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). LinkedIn is also a good place for competitive intelligence. LinkedIn is also a good place for competitive intelligence.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 22, 2021

There are so many more helpful statistics out there on creating a successful content marketing strategy , so feel free to tell us about other key statistics you’ve found powerful that we may have missed! Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 5, 2018

As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. SEO practitioners and resources often refer to components of an HTML hyperlink when illustrating best practices and factors that have an impact on SEO, link “visible / anchor text” as listed above.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Martech Advisor

AUGUST 21, 2019

Typically, every blog post, video, or piece of online marketing content will carry an embedded share button. When a user clicks on this, to share the post on Facebook, LinkedIn, or Twitter, the unique UTM contained within the button lets you track the traffic source and perform accurate marketing attribution.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.?

B2B Marketing 122

B2B Marketing Lead Ranking Lead Scoring B2B 122

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

KoMarketing Associates

AUGUST 14, 2014

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. It’s important to gather the messaging keys of the organization and what makes their product unique from the rest of the industry’s offerings.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Parse.ly

SEPTEMBER 26, 2022

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

DECEMBER 14, 2015

“The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. EMAIL MARKETING EFFECTIVENESS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 6, 2016

The next 4 ideas help make this a more effective and productive experience. Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Instead of getting all of your early morning news from CNN or Fox, take a look at what the popular news is in places like Reddit and LinkedIn Pulse.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120