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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Anthony Gioeli.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Ernst and Young. Adobe.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Groups.

30 Must-Read Growth Hacking Resources for Digital Marketers


Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. 2. Traditional marketing methods are no longer effective. Startup Marketing. Eric Ries is the leading advocate for the lean approach in product development and marketing. GrowHack.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Trust. Transparency.

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity. The New Marketing Mix. Resources.

How A Sales Professional Can Achieve Greater Success Through Online Marketing

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , Sales and Marketing Director with TrainAce and Co-Founder of Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence. strong social media presence gives a sales professional an appearance that they are a thought leader in their field and a resource to those who are potentially looking for the product or service that they sell.

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing


LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Listen.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Just 27 percent of “Market Followers” said the same.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Fortinet. Adobe. 2. Industry

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. What kinds of content will fuel your online marketing machine?

30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. Find a Relevant LinkedIn Group.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch


Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages. Featured LinkedIn Groups. You''re in luck!

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Many marketers and business owners believe that any piece of content is better than none, but as more and more people become dependent on the web for great content and news, we’ve learned that that isn’t always the case.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. To do this type of analysis, we use a combination of resources.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Google Product Listings.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” 18 Ways To Build Trust Within Your Online Network.

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing


Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. The first webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can leverage LinkedIn Groups and Company Pages for inbound marketing success.

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor.

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

KoMarketing Associates

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. B2B marketers are increasingly turning to social media channels as a key tool for distributing content as well. But be warned! Final Thoughts.

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory.

12 Services & Support Features You Need from Your Online Marketing Solution

Modern B2B Marketing

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution.  To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing. This is NOT true.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape.

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Marketing is tough and no one likes to just throw things at the wall and see what sticks. LinkedIn is also a good place for competitive intelligence. So how did they do it?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs.

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57 Notable and Unique Content Marketing Ideas


The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Why not be their lifeguard at rescue with quality product they badly need? Product Comparison Guides. Posts.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Focus on having the best resource available for the particular keyword query you’re trying to gain visibility for. well optimized resource center is one idea. Here are some examples we’ve come across online. B2B Online Marketing Blog Search Engine Optimization

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The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?

KoMarketing Associates

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger. For content marketers, the key to good storytelling is finding that same kind of “hook.” Diversify Content.

A Blueprint for Creating Share-Friendly B2B Blog Posts

KoMarketing Associates

Apparently, I’m not the only B2B marketer who feels this way. Great B2B Business, Marketing, and Strategy Books. 10 Examples of Highly Impactful LinkedIn Profiles. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year. Again when looking at the domains of B2B content production leaders and B2B-related key phrases, a trend can be uncovered.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. It’s sad but true.

Marketing Recruitment and Onboarding Strategies for Professional Services Firms

Hinge Marketing

It’s a challenge that asserts itself for a multitude of reasons—and it’s one that I understand all too well, having spent most of my career leading in-house marketing teams. The challenge is finding the right talent for your marketing team, then getting them quickly up to speed and being productive. Hiring for professional services marketing roles. Professional service firms face some unique challenges when it comes to marketing recruitment. There are benefits to developing relationships with strategic marketing and branding consultants that you trust.

Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!

WindMill Networking

This has always been the case with Facebook and more recently with LinkedIn.  And ask the founders of LinkedIn if they thought back in 2004 that more than 40% of their revenues would come from Hiring Solutions , solutions that they have developed along the way. How did I quote him for my services?  I simply told him to buy Facebook Me! Experiment.  And then experiment some more. 

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S. CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action.

Are Your Employees Advocates for Your Firm?

Hinge Marketing

Put simply, employee advocacy means using your employees as part of your social media marketing strategy. Employee advocacy is an especially opportune approach for professional services as expertise is our product. But that’s changing – by necessity, as social media becomes a more and more integral component of the professional services marketing landscape.