Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Here are a few tips for you to up your recruitment game. Update your LinkedIn company profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Trade Press Services Newsletter

APRIL 4, 2024

Tips for Success While it’s an exciting opportunity and can contribute to your reputation as a thought leader, being a podcast guest requires thorough preparation to ensure you provide value to both the host and the audience. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Trade Press Services Newsletter

OCTOBER 4, 2023

Six Tips for A/B Testing If you’re not taking advantage of a few simple A/B testing tactics, you could be missing out on potentially significant improvements to your marketing campaigns. Here are some tips for successful A/B testing: 1. Test multiple variables. A/B test it! Schedule a meeting with one of our experts.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Buffer

JANUARY 10, 2022

What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. Knowing what you’ll share on LinkedIn (and when) will help you stay the course.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Webbiquity

AUGUST 22, 2017

Here are five brand building tips that you can use to grow your B2B business. Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Contently

APRIL 25, 2023

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Determine Your Target Audience One of the most valuable Facebook ad tips is to determine your target audience correctly. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Content Standard

SEPTEMBER 19, 2019

These are some common LinkedIn ad budget questions your boss or clients will want answers to. For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. Those same marketers report that 80 percent of their leads come from LinkedIn—so, clearly, it works. What are you trying to achieve?

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Is your newsletter reaching all of your previous clients? Perform a spot audit to ensure both previous and current clients are in your CRM database and subscribed to your marketing newsletter.

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

Martech

APRIL 5, 2022

Here are five tips to help drive user adoption of new martech tools. Tip #1: Build a super user group and make them your advocates. Get the daily newsletter digital marketers rely on. Tip #2: At launch, don’t be afraid of training tactics that won’t scale. Newsletter or Slack channel.

Budget Programs 105

Budget Programs Peer-to-peer Work Management Marketing Management 105

BOP Design

SEPTEMBER 16, 2021

Don’t stop with just sharing on social media; include the thought leadership piece in your next email newsletter. If there is a LinkedIn group on the particular topic, share it there as well. Keep reading: Tips to promote your thought leadership on and off your website. Promote Your Content.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Optinmonster

APRIL 3, 2024

The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? You can also include links to your LinkedIn profile or website to provide additional credibility. Writing Tips for Outreach Emails 1. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Mereo

AUGUST 27, 2020

You know an e-newsletter is worth its value when it appears in your inbox and you are actually intrigued, perhaps even excited, to open it. I cannot say there are many e-newsletters like that that I receive. If nothing else, I can glean a new tip or insight from a minute or less scan. And that is value that seeks to serve.

Newsletter 59

Newsletter B2B Best Practices B2B Marketing 59

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades usually have a longer format and therefore they offer deeper and more valuable insights and actionable tips for your readers.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Zoominfo

JANUARY 11, 2021

Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage). With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage). With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

FEBRUARY 21, 2022

Eventually, my colleague Jarrod Gingras and I encapsulated those lessons in a book, “ The Right Way to Select Technology ” (Rosenfeld Media), from which I’ll share some of the most important lessons and tips here. Before getting into specific tips, let’s review three meta-lessons. Most important lessons.

Vendors 95

Vendors Tips Allocation SWOT 95

Go Beyond SEO

JULY 5, 2021

If you don’t already, be sure to subscribe to marketing blogs and newsletters. When seeking out partners, don’t overlook LinkedIn. The post 3 Tips On How To Save Money on Marketing Without Risking Performance appeared first on Go Beyond. New strategies abound and in this industry, you need to be “in the know”.

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Newsletters 2.1 LinkedIn Sales Solutions 3.4

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

ClickZ

FEBRUARY 1, 2022

AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Seven tips to improve your retention & acquisition. These tips may help you retain the customers you’ve already got on board, so how do you acquire more? Seek business partnerships.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

BenchmarkONE

JULY 8, 2021

By automating standard emails, like welcome emails for new students and staff or monthly newsletters , you can get ahead of your inbox and stay on top of communication. . For example, faculty emails will be vastly different from parent newsletters. And a quick Google or LinkedIn search will help you find relevant virtual events.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

Hubspot

JUNE 9, 2023

7 Expert Tips to Get a Sales Job Without a Degree How to Find Entry-level Sales Jobs What does it mean to work in sales? 7 Expert Tips to Get a Sales Job Without a Degree To help you get into the world of sales and start earning the above attractive salaries, we reached out to industry sales leaders to share their best advice.

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Scoop.it

SEPTEMBER 30, 2022

You can write about anything from a personal diary style blog to discussing the best website development proposal tips. If you struggle to find the right topics for your WordPress blog, we have outlined eight helpful tips. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Industry Blogs and Newsletters. Quick Takeaways. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187