Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , I have to share my contacts over my iPhone 5, Android Nexus 5 , iPad Air, Nexus 7, and across my social networks, my Google Apps mail, and who knows what else. It’s like a social media listserv.

RSS 80

RSS Linkedin Twitter Facebook 80

Biznology

JULY 31, 2019

For example, with business plan software like LivePlan or BizPlanBuilder, you can create a thorough business strategy that will support your company’s launch and growth. You can compare hosting plans easily and choose the one that meets your needs. Second, use LinkedIn. Managing Projects and Staff Is Easier.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. So, all that is nice, but how does that make Facebook the icon of social media?

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

DECEMBER 28, 2012

Not exactly a plan for success. I will use social media only in a way that shows revenue impact. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. It is not a social network.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Why do people obsess over LinkedIn Connections or Twitter followers? Plan yearly. It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Ross, Cynthia M.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 13, 2012

If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Is it truly possible to be a master of all of those social media outlets? What works today might not work this evening.

Social Media 80

Social Media Media Forecasting Internet Marketing 80

Biznology

FEBRUARY 24, 2014

GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 13, 2015

Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). You really must know this is true. That’s why tear off flyers exist!

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

SEPTEMBER 20, 2016

Do you live and breathe social media marketing ? Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Are you a digital PR god ?

Advertising Agencies 80

Advertising Agencies Paid Search Agency Planning Adsense 80

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Be Ubiquitous (for free).

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Yet, it’s surprising how little thought some businesses give to this phase of the planning. Photo credit: Wikipedia. That’s a great starting point. Experian Hitwise.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. in your recon.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

APRIL 8, 2019

Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. If you don’t know which social media channels will work best for you, just follow these steps: Understand Your Target Demographic. Using Suitable Content.

Social Media 147

Social Media Advertising Channels Media Business 147

Biznology

DECEMBER 13, 2016

It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

DECEMBER 5, 2012

In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. How many HR folks take the time to understand the transformative nature of the new social technologies? Photo credit: Christopher S. Despite collaborative technology, we tend to operate as siloed as ever.

Planning 80

Planning Work Management Marketing Management Conference 80