Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Keep these to a minimum, but don’t be afraid to talk about your product. Tweet Type: What I’m Reading. companyname.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Get it right and you can earn the respect and loyalty of your customers. Russell Glass is Head of Products for Marketing Solutions at LinkedIn.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. It’s time to stop guessing.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. ” ~ Eric Schelin, Senior Product Manager, Sovrn, exclusively to MarTech Advisor. On Data Privacy Day, let’s look at five customer data protection practices to help you build customer trust and loyalty.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 75

Loyalty Lead Ranking Lead Scoring Case Studies 75

The Forward Observer

DECEMBER 22, 2023

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. No Cold Calls.:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Webbiquity

AUGUST 22, 2019

As noted here: Many of Apple’s products—the iMac, iPod, and iPhone—were products without a clear market. Here are five tactics to help boost customer loyalty, engagement, and advocacy. Personalization is essential to building increased customer loyalty. Personalize the Customer Experience. Offer Rewards .

Marketing & Strategy 245

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 245

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Are you aiming to kick off your loyalty-based rewards program? Create Fully Automated Welcome Programs.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. They subscribe to newsletters , buy one or more of your products. Games are a fun experience.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. They’re also 8x more likely to pay a premium for that product. Jane Fleming, LinkedIn. The true hallmark of a strong and lasting brand is customer loyalty. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

AUGUST 12, 2020

Finding your tribe – those people who will be likely to benefit from your expertise and your products, in that order – is an essential ingredient in social media success. LinkedIn might be their business favorite, while they probably frequent dog owner groups. You can only imagine how that pays off in productivity.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Oktopost

APRIL 28, 2024

The main platform for professionals, of course, is through LinkedIn. Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. People are also using social media to learn about and purchase products. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Webbiquity

JUNE 14, 2022

Image credit: LinkedIn Sales Solutions on Unsplash. Client management can impact loyalty and retention , so a convincing meeting is vital. Forcing your prospect to sit passively while you regurgitate every feature and benefit of your product is the surest way to lose the sale. Practice Punctuality. No one likes to be “talked at.”

B2B Sales 309

B2B Sales Planning Tips B2B 309

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. Walmart created a series of 23 short episodes that feature over 330 products and released Add to Heart this past holiday season to connect with shoppers. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Top Rank Marketing

SEPTEMBER 20, 2023

LinkedIn and NetLine are TopRank Marketing clients. And How Does It Launch the Success of B2B Brands? If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

B2B Marketing Traction

MAY 11, 2015

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services?

Promotion 100

Promotion Campaigns B2B Marketing Product 100

Stevens & Tate

MARCH 31, 2024

They want it to help them find products, solve problems, and get deals. This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Utilize LinkedIn’s suggested hashtags feature. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Such intentional behavior indicates a high potential for customer loyalty. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287