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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Unfortunatley, only 56% of B2B marketers check for the validity of leads before passing them on to the sales department.

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5 Steps to Successfully Map Your Content Strategy for the New Year

KoMarketing Associates

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. You may come to find out that certain themes perform well on Facebook, while others are best-suited to be shared on LinkedIn. Note: These themes may be your core business offerings and alignment is encouraged.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. Panguin Tool - A website update validity checker. LSI Graph - A feature-rich long-tail keyword generator.

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How to Select a Fractional CMO Agency for B2B

The Marketing Blender

LinkedIn recommendations are another place to look for insight into a specific fractional CMO from a B2B marketing agency. In a B2B context, a fractional CMO is responsible for helping create and implement strategies to drive business growth and health. Online reviews can also provide valuable insights.

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How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Maybe they’ve even been writing shorter posts for LinkedIn already. Research long-tail keywords to help you brainstorm niche topics that separate you from the pack on both platforms.