Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Make your brand easier to find (via search).

Social Media 93

Social Media Brand Identity Branding Media 93

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I began reading about how to use Twitter and observing what was going on – and I got it!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

KoMarketing Associates

FEBRUARY 13, 2018

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Facebook’s current 2.07 Entice With eBooks.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

The Marketing Blender

DECEMBER 28, 2020

Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months! Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing.

Ad Building 105

Ad Building B2B Business Skype 105

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. And a little luck too.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Valasys

MAY 24, 2021

Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach the audience of any corner of the world. Social Media Marketing is a sub-domain of Digital Marketing and happens on social media apps like Instagram, Snapchat, YouTube, Facebook, etc. Email marketing, Affiliate marketing, Influencer Marketing, etc.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers .

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Smashmouth Marketing

SEPTEMBER 4, 2009

HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Look at the other top experts in the Lead Generation section of LinkedIn. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. One person might respond best to a LinkedIn message. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Leads trickled in and then wasted away. Do It Again.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Blogger 80

Blogger Work Management Burn Rate PR 80

EveryoneSocial

DECEMBER 14, 2020

Naturally, if you’re involved in an employee advocacy program , there might be times content copy is locked down for compliance reasons. There is no need to post 5+ times a day on LinkedIn. But Twitter moves more rapidly, so maybe you’d want to post a few times a day. What is Social Media Etiquette?

Social Media 103

Social Media Media Social Networks Guidelines 103

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 quality conversations” per day; prospects require on average 11.3 B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

chiefmartech

JUNE 12, 2017

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Employee Advocacy Campaigns For Maximizing Engagement. Amplify company news or blog posts.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Marketing Insider Group

AUGUST 9, 2011

“Markets are conversations.&# ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto. As a direct result, markets are getting smarter—and getting smarter faster than most companies.&# ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto. But the weather was nice. “Content is King!&# ~ Bill Gates.

Lock-In 100

Lock-In PR Paid Search Agency Inbound Marketing 100

nDash

AUGUST 11, 2020

While 10-20 writing samples is a good average to aim for, don’t lock yourself into a certain number. . Be sure to highlight your online presence with links to social media profiles, like LinkedIn and Twitter. The freelancer community has grown to 57 million Americans , making up 35% of the U.S. But how do you actually do that?

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Smashmouth Marketing

SEPTEMBER 4, 2009

HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. SocialOomph - vet my new twitter followers. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. SocialOomph - vet my new twitter followers. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 4, 2019

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. And these stacks are growing, even in the SMB space.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Martech Advisor

NOVEMBER 25, 2019

Apart from conventional security mechanisms, brands can lock-down their online endpoints to isolate suspected scamming activities. Tell us on Twitter , LinkedIn , or Facebook ; we’re always listening! Cyber Monday is seeing an increase of 28% in digital spending, year over year. Hence creating a good sending reputation.

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Social media has been around for some time now. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. For these folks, failure often comes as a complete shock. Facebook caught on because of this.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets. Why Should You Use Twitter for B2B Marketing? Quick Links.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Hubspot

SEPTEMBER 27, 2011

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers.

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Contently

JANUARY 31, 2017

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. What do you prioritize? for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Hinge Marketing

JUNE 25, 2014

Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. Offers for this “locked content” are then promoted on other blog posts and on other parts of the website. Let’s explore how and why. Why invest in a lead generating website? Email marketing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

JUNE 20, 2014

I notice that a lot of clients that come to us don’t have Twitter or LinkedIn pages and turn to us for help. Here are a few key etiquette tips for personal vs. professional social media use: LinkedIn. LinkedIn profile picture – get one. I stretched this point a bit on my own and realized I need to lock it.

Social Media 48

Social Media Personalization Ideal Customer Profiles Media 48

Webbiquity

FEBRUARY 14, 2010

Start Twittering. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 20, 2021

Twitter offers a constant flow of live news, updates, and hot takes from an ever-expanding network of online personalities, celebrities and influencers, brands, and independent users. Twitter’s userbase includes many young brands, startups, and entrepreneurs in science, technology, medicine, and engineering, along with established names.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Optinmonster

APRIL 22, 2020

To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. Jobs is legendary for coming in, cranking things up to 11, and not letting any details past his sights. That’s what made him a legend. For this post we’ll be covering: What is a transactional email?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

nDash

FEBRUARY 24, 2019

Editor’s Note: The following blog is part four of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. As a quick refresher, you first learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Both on nDash and elsewhere.

Paid Search Agency 55

Paid Search Agency Work Management Advertising Agencies Lock-In 55

Tony Zambito

MAY 18, 2011

  As if there were a social reservoir that has been untapped for many decades and social technology serving as the key to open the locks of the reservoir. .    As if there were a social reservoir that has been untapped for many decades and social technology serving as the key to open the locks of the reservoir.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100