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MARCH 19, 2013 23 Expert SEO Link Building Guides and Tools
In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips.
| | HUBSPOT
JANUARY 23, 2013 Link-Building Best Practices for Targeting a UK Audience
If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. Here’s why. or.de.
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| | WEBBIQUITY
FEBRUARY 13, 2012 20 (More of the) Best SEO Guides, Tips and Insights of 2011
SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?
| | HUBSPOT
APRIL 10, 2012 How to Track, Analyze, and Improve Your SEO Strategy
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. 1) Keyword Performance and Rankings - how well your website and web pages rank in search engines for desired search terms. Monitor what percentage of your website traffic comes from organic search every day, week, and month.
| | LEADSLOTH
JUNE 23, 2009 Inbound Marketing & Marketing Automation
It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Link building : get high-quality links back to your site.
| | HUBSPOT
JUNE 5, 2012 6 SEO Tools to Analyze Your Site Like Google Does
And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. 3) Check My Links Broken Link Checker. Yikes.
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HUBSPOT 7 Keyword Research Mistakes That Stifle Your SEO Strategy
| THURSDAY, MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs
for important keywords. How do you even approach researching and selecting keywords to target in your content creation and link building
efforts when you could realistically have hundreds of thousands in your arsenal? For example, not all of the traffic
that lands on HubSpot's site actually knows that we sell inbound marketing software. The thing is. MORE >>
HUBSPOT Answers to Your Top 7 Questions About the State of SEO in 2012
| THURSDAY, AUGUST 23, 2012
That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic
you're driving by ranking for them is more targeted. And more targeted traffic
means higher conversions! So even if they drove traffic
to their website
for the term "lawyer," chances are, most of that traffic
isn't going to turn into a new client. Google is using it to help surface content from great authors in the SERPs
. 2) Use this link
to connect your website
to your profile: https://plus.google.com/authorship. Buying links
. MORE >>
HUBSPOT 6 Steps to Creating a Successful SEO Strategy
| MONDAY, AUGUST 22, 2011
Step 2: Build
Keyword-Focused Pages. When it comes to websites
and ranking in search engines, it's always better to have multiple web pages tailored to specific keywords or phrases. Each web page needs to include relevant content for your prospects and customers and should include pictures and links
to pages on your site to enhance the user experience. Blogging can be an incredible way to rank for keywords and engage your website's
users. Step 4: Create a Link
Plan. Step 1: Make a List of Keywords. Step 3: Set Up a Blog. SEOBook. This Blog! MORE >>
HUBSPOT 40 Essential SEO Terms Marketers Should Know [Glossary]
| MONDAY, DECEMBER 12, 2011
Do you want to optimize your website
but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites
. This ensures that people who have linked
to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link
to a web page. Blog - A part of your website
where you should regularly publish content (e.g. MORE >>
WEBMARKETCENTRAL Best of 2008: Strategy and Branding, Part 2
| MONDAY, JULY 20, 2009
Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP
. Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing. MORE >>
- Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC] HUBSPOT | TUESDAY, NOVEMBER 6, 2012
- 7 SEO Twitter Tips to Rank Better in Search HUBSPOT | MONDAY, SEPTEMBER 26, 2011
- 7 Sure-Fire Signs Your SEO Sucks HUBSPOT | THURSDAY, DECEMBER 8, 2011
- Google Changes Algorithm to Punish Content Farms HUBSPOT | SUNDAY, FEBRUARY 27, 2011
- When Press Releases Do (and Don't) Help Your Marketing HUBSPOT | MONDAY, JANUARY 14, 2013
- Best Web Presence Optimization Guides and Tips of 2011 WEBBIQUITY | MONDAY, MARCH 26, 2012
- 3 Meta Description Mistakes You Might Be Making HUBSPOT | FRIDAY, JANUARY 14, 2011
- Beware of the Google Assassin! INBOUND SALES NETWORK | THURSDAY, FEBRUARY 24, 2011
- Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
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