Hinge Marketing

JUNE 14, 2021

This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. Live and On-Demand Webinars. Used primarily for content marketing and thought leadership applications, webinars are a popular digital alternative to seminars and other live events.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Scoop.it

MARCH 7, 2023

Given this tool’s built-in library of available templates, you can try creating instreaming video ads that are impactful and brief, so that visitors actually want to engage with your content without feeling annoyed.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. But once you gather all this valuable information about your content library, what do you do with it? Pull short clips from videos and webinars to use on social media channels.

SME 66

SME Content Cross-Selling Webinar Metrics 66

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Before your organization starts promoting or scheduling demos of any format, make sure to do practice runs with colleagues to ensure all main points are being covered. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. Regardless of format, think about whether your members-only content is live or on-demand. The premium membership option also includes live interactive webinars.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

PureB2B

APRIL 26, 2022

The most successful B2B tech companies craft a rich library of content to educate their prospects about how they can help solve the problems they’re facing. 43% of tech buyers are very interested in webinars when considering purchasing from a new vendor. Thought webinars were simply a pandemic-driven craze? Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library covered a lot of ground. Want to start at the beginning?

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

SmartBug Media

SEPTEMBER 25, 2020

Webinars are such a great tool to provide information to your audience. In order to successfully create an effective webinar strategy for your senior care company , you need to ensure that you are taking care of the following items. Choose a Webinar Platform. There are options for Q&A, chat, and polling during the webinar.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

Marketri

NOVEMBER 8, 2023

Expand media channels – Don’t limit yourself to just one content format or platform. Explore various media channels, including podcasts, webinars, and live streams. To begin having your videos show up in these results, follow these basic tips: Upload videos in a high-quality file format.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Aberdeen

MAY 19, 2023

Our research reveals that CX technology buyers, who are time-constrained, prefer concise content formats. However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape. These strategic insights elevate go-to-market plans, driving growth and success.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Sprout Social

FEBRUARY 15, 2024

You can test headlines, subheads, post text, images, post formats, post length, time of day, day of post and more. However, it’s not enough to include just any video and image from your library. Webinars Webinars are an excellent medium for Q&A sessions. Ensure you only change one variable at a time.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. If you used to do in-person speaking, you can now pivot to webinars.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Marketing Insider Group

JUNE 14, 2021

You’ll have to format your videos differently depending on the channel. On YouTube, you can create a library of video content for your followers. Source: Sprout Social. Choose Your Platforms. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

AUGUST 23, 2018

To pull it off, you need a complex blend of strategy, marketing technology, skilled personnel, a clean database, and a library of content assets. An updated library of creative that can be personalized. Data that is properly formatted. An updated library of creative that can be personalized. The right data.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

GreenRope

FEBRUARY 27, 2020

When you’re ready to dive into further editing, testing, and sending your email, hover over the Actions drawer to save it to the Media Library. First, load a template by clicking on the “open” icon in the toolbox to select from the emails stored in your Media Library. The Emailer editor is where the magic happens.

Features 52

Features Template CAN-SPAM Contact Marketing 52

KoMarketing Associates

SEPTEMBER 13, 2018

Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Webinars should be created using the same strategy as email courses, but offer users the opportunity to attend a live event. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

Circle Studio

DECEMBER 6, 2018

In fact, many B2B firms have a virtual library of whitepapers. A very easy idea to execute is to use content from your blog, webinar or other formats as the basis for short “how-to” videos. Repurpose webinars into a multitude of other content formats. A lot of hard work goes into putting together a great webinar.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

ClearVoice

MARCH 17, 2020

In this case, content types (articles, ebooks, case studies, webinars, and guides) are in the resource navigational menu. MarketingProfs is a mecca for marketers looking for a substantial variety of resource formats to support their continued education. Video resource library by Google Analytics. Filter by: Content types (i.e.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. That could be a segment or an entire library.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Biznology

AUGUST 30, 2018

And you’ll be building a library of short video content that is appropriate for sales enablement and account-based marketing programs. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. Interactive Buyer Enablement Video.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Seismic

NOVEMBER 21, 2023

Provide coaching regularly and in different formats After you have a good understanding of your goals, it’s time to think about the logistics and frequency of your coaching. Give your sellers a way to receive coaching and refine their craft on their own time using a learning library of content. Set up peer coaching groups.

Tips 59

Tips Peer-to-peer Work Management Training 59

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Parse.ly

APRIL 7, 2022

You’ll also find tips shared by video production experts at Brightcove , FS Investments , and WordPressVIP in our recent webinar on scaling video creation efforts without sacrificing quality. Which video topics/formats perform best on various channels. Prioritize pre-production. Don’t try to make one video for all platforms.

Resources 52

Resources Video Marketing Planning Work Management 52

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Although Jon hasn’t uploaded in more than a year, his library of videos still contains timely and useful advice. Scroll through Lisa’s video library for some truly insightful and educational videos.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

APRIL 26, 2022

Onboard with an On-Demand Library 3.1.2 Keep Promoting Your Webinar After the Live Event 5.1.3 All these formats are supported on YouTube. Adding closed captioning to your video is as easy as choosing which format and clicking a button! Video Trend #2: Post-Sale Teams Embrace Video 2.1

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Convince & Convert

APRIL 15, 2015

Marketing should have a library of developed and curated content to share with sales for target personas, hopefully for each stage of the sales cycle. Join LinkedIn and the Oracle Marketing Cloud for a webinar on April 22 nd to hear more about who owns social selling, or download the full ebook. Want to learn more?

Buyer Personas 152

Buyer Personas Paid Search Agency Webinar Metrics Sales Cycle 152

Hinge Marketing

MAY 20, 2019

Most of this material will be short-format pieces, such as blog posts and articles. Here are some other important content marketing vehicles to consider as you retool your marketing plan: Webinars. By themselves, webinars offer a good way to demonstrate your firm’s expertise, educate your audience and cultivate interested leads.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Zoominfo

OCTOBER 5, 2021

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Although Jon hasn’t uploaded in more than a year, his library of videos still contains timely and useful advice. Scroll through Lisa’s video library for some truly insightful and educational videos.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Optinmonster

DECEMBER 19, 2022

This one offers a webinar for visitors interested in a specific topic, in this case book writing. OptinMonster can create all types of popups, such as: Lightbox overlays (the traditional popup format). For this tutorial, we’ll choose from the template library. Find a template you like from the template library.

Intent 95

Intent Top of Funnel Examples Conversion 95

Vidyard

SEPTEMBER 9, 2014

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. Design Future Webinars with Reuse in Mind Want to make the most of your webinar recording?

Webinar Metrics 51

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 51

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. This will help you prevent your leads from falling through the cracks.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

SnapApp

AUGUST 2, 2018

Which is why we prioritized creating experiences based on this popular format. You’ve already got a great library — take the PDFs you’re already using for nurture streams, in resources centers, for follow-ups to events, and get them to do more, all without pulling in a designer or developer. We have soooo many PDFs!”.

Marketing Automation Services 63

Marketing Automation Services Sales Qualified Leads Tools Marketing Qualified Leads 63

Vidyard

JUNE 28, 2018

Companies are producing more videos in more formats for more channels. Film smarter, not harder Get the Guide Exceed the average 33 videos per month by using simpler formats and breaking big videos into smaller clips. From the benchmarks, you can see how other marketers are performing.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Scoop.it

MAY 1, 2019

All the answers below, and also in our common webinar with GaggleAMP. The good news is, once you’ve got a central content library, you’re far more likely to increase sales.Here’s proof: The chart above is from Aberdeen, based on research they did among B2B companies. Also experiment with different content formats.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Vidyard

MAY 27, 2015

Help it grow using these five tips to manage, organize, and build your video library to meet your future marketing needs. Consider creating them by audience type (consider your personas), asset type (like putting all webinars together), or asset content (grouping certain products together)…the possibilities are endless.

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50