Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.  More than five years after Twitter launched, we still hear questions all the time about its value. About 40% of messages on Twitter include a URL. MORE >>

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Here is a better way, along with actual results, that companies can use to drive leads through social media. But when you focus on promoting other people’s content, you don’t have an opportunity to capture a potential lead. There is nothing social about this! MORE >>

Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. Twitter can work exactly the same way. If you are in that category, you either have to not be mean and sucky or not use Twitter. Don’t lose your job over Twitter. MORE >>

Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. Take look at this Social Media Infographik: “53 percent of people on Twitter recommend companies or their products in their tweets.”. 42% of companies active on Twitter report that they have got new customers through Twitter.”. Download yours now! MORE >>

love Twitter.  But Twitter is dying, and it’s all because of you. Tribes are killing Twitter. Then I go to a Twitter List of my favorite Tweeps. Continuing to scan my Twitter stream, I kept see the same posts, each tweeted by several people. Later, I added Twitter to the mix. had better success with Twitter as it was faster to scan the stream and the content shared on Twitter was much better. In the last six months or so, I’ve seen the quality of the content being shared on Twitter drop dramatically. twitterLet’s be clear. MORE >>