PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Why You Need LinkedIn Lead Generation. It’s Packed with B2B Lead Data.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. White Papers and E-Books. We’ll call them Company Z.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Valasys

DECEMBER 12, 2019

Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication?

Paper 59

Paper Lead Ranking Lead Scoring Generation 59

Madison Logic

AUGUST 31, 2023

As m ore buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—helps surround key decision-makers with content and messaging.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

ViewPoint

JUNE 28, 2018

Deliver fewer, but better, leads to sales. Here is what you must do to fix it: Agree on market, lead definition, message. What constitutes a good lead? The elephant-hunting sales team was put through an extensive boot camp (at the cost of $15,000 a head) and $250,000 was spent on a logo and tagline by marketing.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Ranking 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Marketers adjust their messaging as B2B customers progress through the sales cycle.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Valasys

JULY 15, 2020

We’re combining words and images in artful ways to draw attention and move people through our information.” ” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

The Point

JUNE 29, 2009

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

The Point

AUGUST 9, 2012

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. Can I also limit leads to certain job titles?”. My response: To best answer the question, let’s discuss what lead filters are and how they work. What if I want to filter to specific regions or states?

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

Navigate the Channel

DECEMBER 14, 2017

Consider content syndication to get the word out about your blog, or invest in a white paper as gated content that you can promote through your blog or via social media. Keep in mind that it’s never enough just to have good content—if no one is reading it, it won’t make a difference. Brand Transparency is Essential.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

PureB2B

JUNE 20, 2016

Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. We generate thousands of leads per month through our Content Syndication Programs , and in conjunction with our Data Services , we provide everything you need to fuel your marketing machine.

Marketing Websites 62

Marketing Websites Top of Funnel Account Based Marketing Lead Ranking 62

Content4Demand

FEBRUARY 9, 2021

You can’t expect every person who stumbles upon your podcast to listen to every episode all the way through. Thought leadership assets focused on topical trends, predictions and disruptions are always lead magnets—especially if they’re supported (or fueled) by influencers. Syndicate Episodes on YouTube.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

ANNUITAS

APRIL 10, 2014

A white paper is developed and marketing decides to launch a “campaign” around the white paper. However, in looking at their website and content they had syndicated, and hearing his team talk about their content library, it was quite the contrary. However, it is not a strategy in and of itself.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Ambal's Amusings

JANUARY 7, 2010

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Recommended Resources from Experts on white papers. Jonathan Kantor's Crafting White Paper 2.0.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

PureB2B

JUNE 20, 2016

Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. We generate thousands of leads per month through our Content Syndication Programs , and in conjunction with our Data Services , we provide everything you need to fuel your marketing machine.

Top of Funnel 63

Top of Funnel Marketing Websites Lead Ranking Marketing Qualified Leads 63

NetLine

MARCH 7, 2022

Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: . Sales, understandably, wants as much data as possible on each lead. How to Follow-up on Intent-Rich Leads. Remember: Intent Discovery is not a traditional lead generation vehicle. Access to each one of our 13k+ content assets.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Most marketers create offers to generate leads from webinars and white papers.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? There is a clear trade-off between gated and ungated content: gated content wins a new lead for your database; ungated content is more accessible and is more helpful in building an audience. There are no hard rules, and you have to find your own balance to meet your own audience and lead goals.

Top of Funnel 48

Top of Funnel Content Marketing Lead Ranking Lead Scoring 48

Aberdeen

MAY 21, 2019

One of the benefits of an account based marketing (ABM) program is that it stops you from pursuing every lead that comes into your CRM. The reality is that while your cost per click (CPC) may just be a few dollars, few of the visitors you attract to your site through paid search end up becoming customers. Account Based Marketing.

Personalization 40

Personalization Ideal Customer Profiles Account Based Marketing Cost Per Click 40

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. List Purchase.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Content Syndication. More info on content syndication options.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

The ABM Agency

JANUARY 15, 2021

And it’s not through webinars or Zoom meetings…. Costly but slowly (the results are amazing, but there’s a chance your leads have since gone in a different direction) 3. Content Marketing: Most content marketing works with a pay-per-lead cost structure; the better your content is, the more accounts will engage, the higher your ROI.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Computer Market Research

SEPTEMBER 29, 2017

Amount of Leads: Your PB-MDF should largely depend on how many qualified leads were acquired during the program timeframe. Well-designed programs define the amount leads by authority to be eligible for funding. Channel partner submits leads, sales funnel, registered deals, and ROI forecast. PartnerPortal, CRM, ERP).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. We are now deluged with essentially infinite information, and we need to sort through it all, synthesize it, and work out what action to take as a result. Syndication.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

You cant begin to sort through the infoglut unless you know what is most important to you. Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Adobe Experience Cloud Blog

APRIL 29, 2009

.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   So, at the end of a quarter, tens or hundreds of leads short, how do you make your goal? .

Sales Qualified Leads 48

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 48

Madison Logic

MARCH 26, 2024

Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place. Content syndication stands out as another pivotal tactic to drive awareness.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Traffic Source. Landing Page. Subscribers.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

The ROI Guy

OCTOBER 11, 2010

For example, we see many firms that have neglected lead handling operations, launching marketing campaigns, but not having an adequate back end system to centrally capture and nurture the leads to close. A lack of foundational investment and best practices can cause other higher order investments to be less efficient and effective.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40