B2B Memes

OCTOBER 4, 2012

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk.

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B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media.

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B2B Memes

JANUARY 10, 2011

Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. It’s no wonder, he says, that they also think social media is one of their least effective marketing tools.

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B2B Memes

JUNE 16, 2011

But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary.

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B2B Memes

JUNE 21, 2010

The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.

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B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. The resistance will not be so fierce.

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B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me.

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B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Here’s The Best and Worst Times to Post It.&#. However, a closer look at the article changed the picture.

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B2B Memes

JANUARY 31, 2012

Now that I’ve mostly finished my first self-published book, the New-Media Survival Guide (only the print edition remains to be done), I’ve had time to identify a few initial lessons from the experience. As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print.

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

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B2B Memes

NOVEMBER 4, 2011

Rather than focus their lead on the story, they focus it on the attribution. In the new-media era of journalism, the arguably most important ethical principle is transparency. He blanched, then told me he’d taken the quotes from various sources on the Internet. Needless to say, he rewrote the story with proper attribution.

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B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

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B2B Memes

APRIL 29, 2011

For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media. Sometimes the urge for a good lead makes you say things you don’t quite mean. First, the simple availability of visual media should not constrain the visual element in our writing.

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B2B Memes

JUNE 2, 2011

A day later, Jeff Jarvis cited a number of examples of real-time news coverage that are leading him, as he put it, to. The inverse pyramid story may be the single biggest reason that journalists are mistrusted. It encourages sensationalism.”.

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