Integrating Social Leads into the Demand Generation Funnel
The Point
NOVEMBER 27, 2018
And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.
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