Writing on the Web

DECEMBER 9, 2010

Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page. Write an introduction, a conclusion, and add your resource box including links to sign-up for your ezine and your blog. It can be a lead generator, delivered as a digital download or ebook.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

APRIL 8, 2015

It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. This will draw them into reading your bio. Offer Help. Call to Action.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

JUNE 4, 2014

I found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? If you really want quality content and you want to allure, seduce and win your readers over, you’ve got to do more than present a visual with steps leading to success. (By Be sure to click the advance buttons to see the story.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MAY 11, 2012

When you pin an image that doesn’t link to its original source, you are essentially stealing credit from the creator of that image. So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! Always pin from the original source: This rule is first because it’s most important.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 29, 2012

That’s right, search engines like Google and Yahoo only care about words and links. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. You still need content and lots of it. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JANUARY 3, 2014

11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? This leads to the marketing phase and should be strategically planned out.). Then you need to write and publish an expert ebook. Trust me on this one. You have some experience with both success and failure.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. lead generation. Add this link to Box.net. Store this link on MyLinkVault. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. Click the link to go read something. Click the link to buy something. In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

SEPTEMBER 4, 2013

These to-the-point overviews will appeal to a larger audience base and you can easily put links of the slides on your website that can be followed to read the overview on SlideShare’s website. Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. Add stunning images to every post. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Add this link to Box.net. Store this link on MyLinkVault. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Add this link to Box.net. Store this link on MyLinkVault. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade. We know too much! We want to explain everything.

Process 100

Process Ning Digg Content 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. eBooks often allow readers to click on links, participate in surveys or watch videos, which keeps the reader engaged and interested in the content.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. To join the call, click this link at 4:58PM ET, Wednesday, April 20: https://www3.gotomeeting.com/join/437338718. Who is your audience? What do your want the content to achieve? When and how are you going to develop the content? Where are you going to publish it?

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Compel readers to take action (simple sign-up form or contact link).

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Compel readers to take action (simple sign-up form or contact link).

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 4, 2010

Master your WordPress Dashboard (know what all those links, buttons and menus do for you). Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Post types, categories and tags – why you don’t have to reinvent the blogging wheel. Week Three: Walk Before You Run.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

MAY 15, 2013

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. Who’s your target market or audience?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

APRIL 25, 2012

all through pictures that link back to their original sources. When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100

Writing on the Web

SEPTEMBER 19, 2012

Before repinning, test links. Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. Knowing how to share your content is just as important as what you share. Your pins and repins need to be part of themed, organized boards. Repin from peers.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100