Heinz Marketing

APRIL 19, 2022

By accurately analyzing different lead data, you can better understand where your leads buy from, how they buy, and the best time to put your product/service in front of their eyes. These steps will ultimately lead to more personalized lead generation with higher conversion rates. Leverage Social Media Presence.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

Metadata

SEPTEMBER 28, 2023

After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill. Before meeting Joe, I’d lost faith in lead gen. It was dead to me.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. It’s essential to have a content strategy in place before you begin ramping up your socials.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. Teach us (quickly). So what do HubSpot and TikTok have in common?

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Go Beyond SEO

MAY 31, 2018

LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. Try not to use just text posts; use images and videos.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. 46% of social media traffic to the company’s website comes from LinkedIn. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

PureB2B

JUNE 20, 2022

So where does this fit into your lead generation efforts? Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. Featuring honest client reviews and testimonials is an authentic and simple way to generate more leads for your business.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Just getting started collecting subscribers? Vancouver Island University. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. According to research performed by SEMrush , 79% of companies are using content marketing to generate higher quality leads. YouTube has in-depth review videos of your product.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Hubspot

OCTOBER 23, 2014

Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . 31) Create a short video related to the offer to post on YouTube. Capitalize on this, and make it easy for your employees to share your new lead gen content, too.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Go Beyond SEO

MAY 31, 2018

LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. Try not to use just text posts; use images and videos.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Lilach was a social media content pioneer when social media first became a thing in the 2000s.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

MARCH 23, 2011

One of my favorite social marketing activities right now is creating Slideshare presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but informative Slideshares ( view example ) and then socializing them with my networks. Create lead gen campaigns with LeadShare.

Tips 147

Tips Work Management Sales Qualified Leads Marketing Management 147

Biznology

APRIL 27, 2016

How to start thinking about content ideas to drive your lead gen and sales cycles. How to optimize your videos for email marketing and social media. The types of videos to use in each step of the sales process. Ways to distribute your videos and track results.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Social Media Marketing World 2022. Host: Social Media Examiner. Social media plays an integral role in a company’s content marketing strategy , and the Social Media Marketing World 2022 conference is the place to learn about its continuous change.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. If you’re looking for high-scoring leads that fall squarely within your market, then look no further. Too often, we equate social media with customer management. Jump to Section What Do We Mean By Social Selling?

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

Buffer

AUGUST 22, 2019

Pinterest is somewhat of a sleeper in the social media world. For example, one company found that changing the phrase “Request a quote” to “Request pricing” resulted 161.66% increase in clicks to its lead gen form. It uses social proof to back up its message. YouTube drives significant traffic for Daily Harvest.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Convince & Convert

JANUARY 22, 2016

For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits. With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. Thanks to the internet, there are tons of amazing creators out there.

Lead Gen 104

Lead Gen Deliverability Twitter Differentiation 104

LeadSquared

DECEMBER 2, 2020

Without a lead generation strategy that is properly thought through, your company will struggle to make sales and expand at an acceptable pace. Traditional lead generation strategies that focused on one-way communication will not cut it in the connected world of today. B2C lead generation strategies. Personalize email marketing.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Hubspot

JUNE 20, 2018

Using Social Media. Use your social media accounts to host a free giveaway in exchange for contact information. Promote one of your lead-gen offers on Twitter. Publish links to gated offers via social media. From this board, we've been able to generate new leads and grow our email list.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

SmartBug Media

APRIL 1, 2020

Additionally, HubSpot includes other features you need, such as search engine optimization, landing pages, lead gen forms, a blog for content marketing, and more. Integrations: Squarespace offers built-in integrations with popular services/websites like social media platforms, YouTube, Spotify, and shipping services.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.”

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

LeadSquared

NOVEMBER 22, 2019

You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. A third-party website is used to run advertisements in the form of emails, display ads, blog posts, and social media posts. The lead generation goal works better than brand awareness. You can then plan your campaigns accordingly.

PPC 52

PPC Lead Ranking Planning CTR 52

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 139

Paid Content Social Media Lead Generation Campaigns 139

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

ConvertKit

JANUARY 20, 2022

Creatives of all types use ConvertKit including musicians , coaches , bloggers , artists , designers , YouTubers , authors, streamers, photographers, filmmakers, and more. MailerLite has a lot of great integrations but is missing ones for social media. Social posting. Menu navigation is often confusing and unintuitive.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Google 78

Google SEO CAN-SPAM Communities 78

Optinmonster

AUGUST 17, 2021

Social proof is evidence that people have invested in and obtained value from your products. For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. This psychologically influences other people to invest in your products.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Directive Agency

JULY 7, 2017

For example, here at Directive we noticed that some of the leading pain points of our portfolio (prior to partnering with us) were generating demand for their brand, and generating high ROI once they have built said demand. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Varicent

MAY 17, 2018

I’d like to start out today with some ways to get influencers in your social strategy to start producing leads for you? The rapport that influencers have with their audience can speed up the sales process and get them to convert quicker than your typical lead-gen. I follow a very eclectic group of people.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Optinmonster

FEBRUARY 27, 2024

Manychat Facebook Messenger , WhatsApp , and Instagram are all good sources for lead generation. But engaging with leads across these platforms can be time-consuming. If you want to keep a tab on all the queries that you get through these social media channels, there’s no better tool than Manychat.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Hubspot

JULY 3, 2012

When you create lead gen offers , you don't just give them away for free. No, you need something in exchange -- lead intelligence! If you're boring them, do what you do with your social media following -- share someone else's content! Or YouTube. Who doesn't love a good YouTube video or hilarious podcast?

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28