LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Here’s a summary of some of the questions asked during the session.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

NetLine

JULY 12, 2018

When it comes to awesome duos, webinars and lead gen go together like peas and carrots, PB&J, Pam and Jim. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal.

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

Walker Sands

JUNE 13, 2022

These insights guided the development of content and creative that would resonate with their audiences — from prospects to target accounts — including industry-specific guides, white papers, live webinars and more.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

markempa

AUGUST 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). White papers: 55% (compared to 60% in 2020). Have your marketing team see if they can’t do a few co-sponsored webinars.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SnapApp

JANUARY 22, 2019

And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now. Perhaps they’re a college kid writing a paper. All the old leads you brought in before?

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

markempa

JANUARY 19, 2015

Then, you can deliver the content and help Sales find what its looking for at each stage of the lead nurturing process. Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

markempa

DECEMBER 22, 2014

We see the halo effect demonstrated in places like the Harvard Business Review , where it’s quite common to see business executives collaborate on papers with a professor or sponsor research projects. These experts can become a source of speakers and webinar presenters. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Effectiveness Generation Leads 120

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

markempa

JANUARY 12, 2015

To do that, you need to ask a question: What question were you hoping to answer by downloading our white paper? Lead Generation: How to empower your program like Siemens Healthcare [MarketingSherpa webinar archive]. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article].

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

markempa

OCTOBER 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). In other words, long-form content plays an important role at this stage. ” Targeting Different Stakeholders.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Mailmunch

MAY 20, 2021

A lead magnet is a free item or service provided to the customers in exchange for their contact details. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. When done right, lead magnets often compel people to share their information with you.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

SmartBrief - Marketing

JULY 20, 2023

Lead audit Have you run any lead gen programs this year? In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience? Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Marketing Insider Group

JULY 28, 2020

LinkedIn Ads Expert AJ Wilcox Agrees that LinkedIn Lead Gen is Not Enough. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

SnapApp

SEPTEMBER 19, 2019

When used correctly, it can be a powerful tool to highlight and prioritize the most engaged and qualified leads to send to sales. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. You’ll expand in 2023 if you use these seven lead-generation techniques. Search Engine Optimization (SEO). But do not anticipate quick outcomes.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

markempa

MARCH 17, 2014

For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. I’ll focus on some fundamental questions you should answer as you craft your lead gen program. Experienced lead gen marketers reading this: What did I overlook?

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. We talked with high growth firms to find out which techniques they ranked as most effective in their online lead gen efforts, and search engine optimization topped the list (see figure below).

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Unbounce

JULY 23, 2020

Here are the most popular types of campaigns you told us you’re running this year: The “Other” category also yields some varied answers, from paper mailers to podcasts to push notifications. While in-person networking is harder, many companies have found ways to achieve similar goals online by running webinars or digital conferences.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Contently

JUNE 29, 2017

The top of the funnel might require articles, videos, and research papers. You can also distribute content via paid search (expensive, but worth it in some cases) and other partnership programs, like when we partner with Hubspot to create and co-promote a joint webinar. To be clear, I do think that webinars should be gated.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! Here’s a visual of how our friends at HubSpot frame it.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

markempa

AUGUST 3, 2009

Professional Services Marketing covers five areas critical to the growth process: creating a marketing and growth strategy, establishing brand and reputation, implementing a marketing communications program, creating lead gen strategies, and developing business by winning new clients. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

MARCH 2, 2017

Let’s say you just did a webinar or an online event. You can equip your sales development or inside sales team with a nurturing follow-up email template and content such as an executive summary or main takeaways from the webinar. For example, a white paper can be broken into three to five articles that share a point of view.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. They’d be a hybrid of live in-person and webinar. Create and atomize a white paper. 50,000 increase?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

markempa

OCTOBER 27, 2014

Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Serve them. You might also like.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

SnapApp

JUNE 25, 2015

With events and webinars, it’s easy to create programs around set dates – but how do you do it with content? For example, an energy software management company with an international presence might use Flag Day (June 14) as the vehicle to promote their white paper on international expansion. Holiday Marketing. Content Types.

Demand 54

Demand Lead Gen Work Management Sales Cycle 54

Everything Technology Marketing

JANUARY 31, 2012

3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better. This flood of leads overwhelmed sales and distracted from the selling part of the job.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Webbiquity

SEPTEMBER 19, 2023

When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Smashmouth Marketing

JUNE 15, 2009

The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100