Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. If you’re in sales or are a business professional of any sort, you likely have a LinkedIn account.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Martech

MARCH 27, 2024

Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Account Based Marketing 115

Account Based Marketing Spending B2B Marketing ABM 115

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Martech

MAY 3, 2022

Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. A full-service creative solution for LinkedIn ads. Enhancement of leads with firmographic data and (North America only) business emails. Get the daily newsletter digital marketers rely on.

Advertising Channels 105

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 105

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. This trend shouldn’t come as a surprise.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Strategic-IC

SEPTEMBER 10, 2019

Remove Friction, Disrupt Experiences, Face Fears: 3 INBOUND19 Trends to Impact the Next 12 Months. 2019 has been no different; and as a Strategic IC HubSpot Platinum Partner Agency, Executives Heidi Corcoran and Jack Rawlings joined the conversation to uncover what trends, tactics and strategies will deliver impact in the year to come.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Lake One

APRIL 4, 2019

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Striking a Balance. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals. Promoting a trend will put your business’s name among hot topics people are talking about on Twitter.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Content marketing is used for lead generation by 83% of B2B marketers ( source ). Lead generation from LinkedIn was successful for 65% of B2B companies ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. If they won't let you interview their reps - beware.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales qualified leads (SQLs) that result in an overall higher ROI. It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. If they won't let you interview their reps - beware.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Oktopost

JUNE 19, 2023

In practical terms, that means that any and all actionable insights, whether in the form of brand mentions, keyword usage, changes in sentiment, shifting trends or new conversations relevant to your brand, are delivered to your dashboard as and when they become relevant.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

ViewPoint

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

markempa

DECEMBER 15, 2014

You can also use tools like Twitter, LinkedIn and Google Alerts. Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Lead Generation: It’s all about building relationships [More from the blogs]. Remember, less is more. Why does this work?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Outgrow

SEPTEMBER 12, 2022

However, the kind of techniques required to do that may vary depending on different factors like the product or service you’re offering, your target market, the latest trends, etc. LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. They have an outstanding LinkedIn strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Oktopost

MARCH 11, 2024

Thanks to LinkedIn, this is actually possible. LinkedIn isn’t a platform that thrives on flash and no substance. What is a LinkedIn post generator tool? A LinkedIn post generator is a tool that automates creating content for LinkedIn. Weekly long-form posts are known to boost thought leadership on LinkedIn.

Linkedin 75

Linkedin Tools Generation B2B Thought Leadership 75

Contently

APRIL 9, 2018

B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? But they also can’t just give it lip service, throwing a few posts on a blog in a vain attempt to stay on trend. Marketing leaders with tenuous job security don’t have to bet everything on content.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

APRIL 9, 2018

B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? But they also can’t just give it lip service, throwing a few posts on a blog in a vain attempt to stay on trend. Marketing leaders with tenuous job security don’t have to bet everything on content.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140