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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition? Traffic Insights: What Channels Deliver the Highest-Converting Visitors in My Industry? You asked for it!

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Should you expose expensive paid traffic to a variant that may actually be worse than the control? Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other. In particular, if your PPC is Google Ads. Google Ads traffic is poised for conversions.

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PPC Management Software for Law Firms

DAGMAR Marketing

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. How Law Firms Can Benefit from PPC Management Software.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time. When it comes to delivering more conversions from your landing pages, A/B testing is still very effective.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior. Landing Page Optimization: This is where I’ve seen the most dramatic results, as even minor tweaks can significantly affect conversion rates.