NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like. Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

JANUARY 4, 2021

This may seem like a cheap tactic to hoard traffic, but it's not. By prioritizing the searcher's experience over the hierarchy of web pages, Google ensures satisfied users. The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Video Content.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Albacross

MARCH 19, 2018

There are links to all of the articles at the bottom of the page. A lot of marketers struggle to evaluate their account-based marketing campaigns. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required. Time spent on landing page.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

DivvyHQ

JULY 23, 2019

As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Properly optimizing your website is a crucial step to gaining traffic to your website. Keyword mapping is an imperative step to on-page optimization for a website. See below a sample keyword map: . Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

NuSpark Consulting

AUGUST 9, 2012

That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Social media marketing in theory isn’t all that different from traditional media (well it is, but). WEBSITE TRAFFIC.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

seo.co

FEBRUARY 15, 2021

Everything else is the same as it is in traditional SEO as your site attracts organic traffic from the countries you’re targeting. The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

NuSpark Consulting

AUGUST 9, 2012

That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Social media marketing in theory isn’t all that different from traditional media (well it is, but). WEBSITE TRAFFIC.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convert

APRIL 12, 2021

The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. Technically, it’s not needed to get started with CRO and works best with sites with a large traffic volume, but I would be remiss to not include it here as large sites can really see the difference.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convert

MAY 16, 2022

How do you achieve all these with visual elements and product descriptions on such a high-stake page as the product page? As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. When Should You Split Test Your Shopify Product Pages?

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Bluetext

APRIL 20, 2020

Originating with early-century saloon owners marketing free, salty lunches as a way to entice beer drinking, even the etymology of the #TNSTAAFL phrase foreshadows the destiny of commerce itself – it’s impossible to get something for nothing. According to content marketing agencies, balance is key. Economy vs. Premium Content.

Top of Funnel 30

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 30

TrustRadius Marketing

JULY 11, 2022

By maximizing your virtual brand, you can pull in even more web traffic data. . Web analytics data is incredibly valuable for website performance. Some common key metrics can be the number of visitors to landing pages, the bounce rate, and user retention. Tests two versions of a web page with users.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. What Is a Data Layer? E-commerce Tracking Data. Can you guess which?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Hinge Marketing

FEBRUARY 9, 2017

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. But your ability to quantify the return on marketing investment was severely limited. Marketing is more quantifiable than ever. What is Return on Marketing Investment, Anyway? From Dark Art to Science.

Work Management 48

Work Management Marketing Management Service ROMI 48

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. When a visitor lands on your website, they are looking for an answer to a problem. Increasing website traffic. What’s that, you ask? Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. When a visitor lands on your website, they are looking for an answer to their problem. Increasing website traffic. What’s that, you ask? Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

TrustRadius Marketing

JULY 14, 2022

We discuss the different free analytics software available to startups and small businesses. What is Web Analytics? Web analytics is the analysis of your web traffic data. Website owners are able to use web analytics software to learn their website performance. Tests two versions of a web page with users.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

TrustRadius Marketing

JULY 14, 2022

With the metrics you gather, you can find ways to expand your reach on social media as well and pull in more web traffic. Web analytics can track important metrics that measure your site’s performance. Key metrics could be the number of visitors on a landing page or the overall retention of site visitors a month.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Optinmonster

DECEMBER 14, 2023

Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. If you’re a busy entrepreneur or marketer, you may think you don’t have time to create a stunning landing page that converts.

Marketing Automation Services 84

Marketing Automation Services Landing Pages Examples Tools 84

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

TrustRadius Marketing

JULY 8, 2022

With the metrics you gather, you can also find ways to expand your reach on social media and pull in more web traffic. . Click here to read our piece on “What is Web Analytics?” ” Web analytics can track important metrics that measure your performance. Tests two versions of a web page with users.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40