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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

And when a customer starts to trust your brand, they are likely locked in. List-based retargeting involves uploading a list of email addresses to a retargeting campaign – generally on a social media platform like Facebook – and serving ads only to those on that list. Without retargeting, bounced users would be lost forever.

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How to Create Achievable Social Media Goals

Sprout Social

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. Why You Need to Set Social Media Goals.

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7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

Unbounce

In a social media world where commercial messages are increasingly being tuned out in favor of user-generated content, the challenge for marketers is to create ads that really stand out and cut through the noise. An all-in-one social media management tool, Heropost lets you easily track, manage, and post content on social media.

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How to grow your email list for free in 2021

ConvertKit

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. To capture the lead, send users to a landing page with additional webcast details and a registration form.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

For example, you may have an ebook on social media marketing that you offer across your entire site. With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. That’s a content upgrade.

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