Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. Tags: email marketing B2B lead generation Sales process search. What is Your Strategy?

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Anything Goes Marketing

OCTOBER 1, 2006

This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". The question is: "How do you translate your regular readers into real leads?"

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Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process.

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? We know from previous studies that web visitors will fill out a form if it's easy and the page provides a good summary as to what they can expect. I don't think you knew that!

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Anything Goes Marketing

NOVEMBER 29, 2006

This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them. Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa. Anyways, great concept HP - keep it up!

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. People that land on my blog can easily check out my other content. Add a link back to your home page. Remember that people will be landing on various pages of your blog.

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. For example, the page titles and headers should include these keywords. What does this all mean? You Searched.

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Anything Goes Marketing

FEBRUARY 25, 2007

Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. For landing pages, typically the offer and number of fields are the elements that I would test.

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Anything Goes Marketing

DECEMBER 21, 2008

Link to a form landing page from your company Twitter account. Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Post links from your email newsletter articles on Twitter.

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. Related posts: Website Conversions - What are they good for?

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Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation.

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Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. This concept needs to be at the forefront of your planning in 2010.

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Anything Goes Marketing

OCTOBER 8, 2006

It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. Here are some related posts: Why B2B websites fail Sealing the Deal: Your Landing Page Tags: marketingexperiments.com , lead conversion methods , Imedia Connection.

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Anything Goes Marketing

JANUARY 25, 2007

It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. H owever, the genius part of this campaign was that Quantum used the response to the questions as a way of qualifying their leads. That is brilliant! B2B marketers create surveys all of the time.

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