The Point

JULY 30, 2020

Most will link from search or social media.). Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). Link keywords within blog content to relevant pages on your main Website. Market subscriptions aggressively , and not just on the home page.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.”

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Additional Social Media Engagement Tips. Have any social media tips or tricks that we missed? Share links to valuable content (i.e.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Conducting thorough keyword research is a pivotal step in understanding the search behavior of your target audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Launch Marketing

OCTOBER 18, 2023

Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize. Title Tag: This should include your keyword and a shortened title of your page. This includes monitoring issues that may arise, identifying keywords and more.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! White papers. Keyword stuffing. Why was the social media marketer out of office? What is a social media marketer’s favorite snack?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. worldwide growth for all social media ad spend in 2014. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. You can do so by using follow-up emails, social media interactions, cross-selling opportunities, and more. Social Media Marketing. billion people using social media as of this year.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Tomorrow People

NOVEMBER 21, 2017

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Know social content signals can affect your search audience. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

MARCH 31, 2020

When you make your top keywords the questions people will ask when they ask Siri, you have a better shot at attaining position zero. Permission to post content on social media and elsewhere about your company’s culture, products, and services. It’s all about natural language and questions.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Launch Marketing

APRIL 13, 2022

According to Content Marketing Institute’s Research Report for 2022 , these types of contents yielded the best results (according to what each organization defined as a successful result): Virtual events and webinars Research reports Short articles or posts eBooks and white papers. Social media has reached record usage numbers.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Plus, you can cast a wide net with non-branded keywords for blogging, and your brand may see significant results for organic traffic.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

JANUARY 27, 2020

Google Keyword Planner: This free tool allows you to find the right words to focus your content around. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3).

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. By analyzing their online behavior and search queries, you gain a laser focus on the keywords and topics that truly resonate with them. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. That includes proper keyword insertion, the inclusion of external and internal links, and the correct use of images. What is copywriting? It wants you to buy something now.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Oktopost

JUNE 16, 2020

Long-tail keywords! Long-tail keywords who?) White paper. What’s a social media marketer’s favorite kind of cracker? ” The bartender says …”Cuz your ALT tag is showing.” ” What’s a B2B marketers favorite zoo animal? The Inbound Lynx. Knock, knock! Who’s there?)

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. That’s personalization that packs a punch! What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

ClearVoice

DECEMBER 19, 2023

Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Include thorough SEO/SEM strategies. Use data to optimize your website and generate those leads. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

BOP Design

JUNE 7, 2022

Engage and Connect on Social Media. Social media isn’t just for tweens, teens, and politicians. Gen X, Millenials, and Gen Z expect brands to not only have a presence on social media but to be engaging on social media. Additionally, social media is a way to connect with your target market.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Like, retweet and comment on social posts.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60