Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

Circle Studio

AUGUST 23, 2018

Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Social Media.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

QuanticMind

FEBRUARY 14, 2019

Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are today. The social media crowd is an ever-changing beast — never static and always in motion.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That one Google search generated a steady stream of ads for the vendor — but on my personal social media. Marketers know that in many cases digital transformation has shortened the buy cycle. That’s all.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? Creating content in a powerful content marketing strategy is not about focusing on your selling cycle. Industry websites.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It generates social media shares and inbound links. To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks. Content that is custom for your key personas will perform better too.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Vision Edge Marketing

NOVEMBER 15, 2018

and marketing content (white papers, customer testimonials, thought leadership articles). This approach ignores all the steps that were taken up until the point of conversion, such as your nurturing campaigns, your SEO and content Marketing, any social media or digital ads, any events, etc. Looking for more on this topic?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Conduct a content audit and make sure you have mapped your content to the buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Madison Logic

JULY 20, 2023

Surrounding Buyers with a Multi-Channel, Full-Funnel Approach Buying committees don’t look for information on just one channel. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. The RAS decides what we pay attention to.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Sharpspring

MAY 6, 2021

There’s a mountain of information to compete with, social media sites to manage, and content to create. Follow this with e-guides, e-books, white papers, and research reports. Look at each phase of the buying cycle and figure out where you can automate. Find New Customers. Convert Customers. Conclusion.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

KEO Marketing

JANUARY 20, 2016

The B2B Marketing Success Formula, which the new white paper discusses in great depth, consists of the following activities and tactics: Insight Selling Strategy: Offering buyers a compelling new perspective on the business problems they face. Mobile, Local, Social: Connecting with leads wherever they are and on every device they use.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. You add their names to an ABM account tool, and surround them with ads and content that leads them to ungated pages with articles, white papers, webinar invites and the like in the hopes they will reach out. Where should you start?

Intent 102

Intent Account Based Marketing Bombora Intent Signal 102

Tomorrow People

OCTOBER 12, 2011

This content should directly target the demand you have identified through the listening stage to reflect the buying cycle in your potential customers to ensure that the right information reaches the right leads at the right time. White papers. It includes online content such as: Articles. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

The Effective Marketer

MARCH 22, 2012

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Also considers social media searches as well. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Also considers social media searches as well. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Turn your thinking about your content on its head so that you address your customer’s buying cycle rather than your own selling cycle. Copy - over and out?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40