SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Navigate the Channel

OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Rather, it leverages the power of keywords to show your ads contextually. study , contextual advertising around the world is expected to rise to $335.1 billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Social Media 104

Social Media Template Media Cross-Selling 104

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then we did the social media implementation in phases.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. I do understand though. The output is the same.

Buyer's Journey 344

Buyer's Journey PR Content Analysis 344

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Webbiquity

APRIL 30, 2024

SEO professionals have traditionally done this through keyword research. These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content. Use relevant keywords and phrases that align with user queries and add those keywords in all key areas for on-page SEO.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Marketing Automation Services 319

Marketing Automation Services Marketing Budget Paid Search Agency Service 319

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. ” Reuse images appearing in Google SERPs in on-site CTAs and across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media 100

Social Media Work Management Marketing Management Tips 100

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Marketing Insider Group

FEBRUARY 22, 2021

You start small with low-volume, low-competition, long-tail keywords. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Every time you publish a new piece of content, you give Google more keywords to understand your brand.

Domain 331

Domain Long Tail Marketing Content Keywords 331

Webbiquity

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Engage with prospective customers on social media. Use email marketing to maximize sales.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 8, 2022

Publish original studies. It helps people discover your brand through search engines and social media. There are many types of content you can create, but nothing beats original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 This consistent engagement can lead to higher traffic, more time spent on your site, and more shares on social media.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Readers want to hear about your own experiences or case studies in your blog posts. Social Media Posts You can also use AI to create more social media posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. This page usually targets general keywords that a lot of people might search for. And according to a recent study, 75% of a company’s credibility comes directly from its website design.

Lead Ranking 263

Lead Ranking Content Lead Scoring Keywords 263

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing? The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. Social Number of the Week: 9.5% Holy Social! An online share is worth $.33

Social Media 150

Social Media Media Skype Storytelling 150

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

Convince & Convert

SEPTEMBER 25, 2015

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy. The Social Marketer Who Does This To Capture Readers. Of course you do.

Social Media 167

Social Media Media Trigger Marketing Communities 167

Optinmonster

APRIL 26, 2024

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Minus (-) Want to exclude a specific keyword from the search results? In place of unknown keywords, add an asterisk (*) and Google will replace the asterisk with anything.

Search Marketing 88

Search Marketing Google Content Marketing Case Studies 88

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. In your SMSS bio, it says that your team manages over 100+ social media accounts. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 88

Social Media Media Ideal Customer Profiles Youtube 88

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Redditors are inherently curious.

Research 142

Research Loyalty Case Studies Communities 142