KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. Google Search Console. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Understanding Search Query Intent.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JULY 30, 2019

Here are some key objectives to keep in mind: Brand Awareness and Organic Search Visibility. These two objectives go hand in hand as it’s been reported that Google alone receives more than 63,000 searches per second on any given day. As you create content for a specific topic or keyword theme, don’t be afraid to take a look around.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Search Engine Optimization Fundamentals. Organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 9, 2018

Below are some of my favorite tools for planning the year ahead. These tools help you think past your every day tasks and start to think about what you can create in the next year to move your business forward. Using one or a combination of these tools can help your marketing department be more organized, fresh, and focused.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

SEPTEMBER 14, 2017

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Obviously, no one will have the time (or patience) to wait that long for a website to load. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Plug the keyword you plan to focus on into the search box and display the results.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JANUARY 31, 2017

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. Why SEMRush is essential.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

AUGUST 15, 2017

Should it be ignored as it fades into the depths of search results? Here are some of the steps that should be taken when refreshing a piece of content on your website: 1. Evaluate the Existing Keyword Target. The first step to consider when performing a content refresh is identifying what keyword was initially targeted.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

SEPTEMBER 4, 2018

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Organizational Business Listings. Contributed Community Activity. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MAY 13, 2020

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Be Patient.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Long-Tail Keyword Development. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 18, 2017

Percentage of blog traffic from organic search. To improve your blog strategy each month, pay attention to themes or keywords that are performing the best. Creating blog content can allow you to target longer keyword phrases around your core terms that would otherwise be difficult to hit on the homepage or solutions/services pages.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

JANUARY 6, 2015

Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Basic keyword research review. Recommended SEO Tools. Preliminary SEO Analysis. Competitive assessment. RavenTools.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. But link building is not easy. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 21, 2019

After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Any good SEO program starts with keywords.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

SEPTEMBER 3, 2014

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Keyword research is the life-blood of a search engine optimization campaign.

Keywords 120

Keywords Research SEO Lead Scoring 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Buzzsumo is one of my favorite tools to leverage when analyzing a site’s audience reach. Keyword “guest post”. Keyword “submit post”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

AUGUST 2, 2016

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Keyword Research & Analysis.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

NOVEMBER 27, 2018

According to recent industry data , about 12% of keywords (U.S.) return featured snippets in the search result. Of course, depending on the industry and keyword set, this percentage can fluctuate. The bottom line is, we are now seeing more and more keywords and keyword phrases returning a featured snippet result.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 11, 2013

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description. Search Result Site Links.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

APRIL 21, 2015

This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time. Quality of Mobile Search Traffic. Pages / Visit.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. What AdWords’ Exact Match Keyword Update Means for You. We had to develop and re-organize my keyword match types and the negatives keywords associated with them.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Taxonomy-based navigation – organize material based on keyword-specific categories or tags so visitors can easily discover important material.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JULY 31, 2013

Keyword Referral Reports. Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines. Webmaster Tools Search Query Reports. Webmaster Tools Inbound Link Reports. Here are five examples to consider.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120