Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Marketing Automation Platforms Like Marketo and Pardot. Semrush remains a very popular platform within the SEO community.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What keywords do they use when they search for solutions in your space? Using Social Intent Data in Your Marketing Campaigns. There’s a wealth of behavioral data that exists within social media platforms.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. The AdWords platform can then use this conversion data to optimize Jennifer’s bidding across her various keywords.

Marketo 48

Marketo ROI Adwords Google 48

Sprout Social

AUGUST 28, 2023

And social data is at the center of many marketing transformations. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Bid on broad match keywords. Speaking of research, social media is another information-rich resource your buyers turn to. Social Media. Author: Mike Tomita What kind of digital marketing are you doing?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Am I Utilizing My Keywords? What went wrong?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

JANUARY 18, 2019

This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’. Title, meta description, and keywords are some of the vital things you should optimize on your website to improve your SEO. Your Online Shop Window.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134

Adobe Experience Cloud Blog

JUNE 11, 2018

You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. You can examine their social media to see where the small (or large) knowledge gaps lie. Consider SEO.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Adobe Experience Cloud Blog

AUGUST 2, 2011

by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? Search for your brand or other relevant keywords. Yeah, we know.

Social Media 48

Social Media Media Privacy Lead Nurturing 48

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. I live about a half hour away from the Marketo office. Brands need to be willing to re-work their keyword strategies more conversationally, adjusting to how someone would communicate with their voice-activated friend. 3. Facebook and Other Socials. 2. Siri and Cortana.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. This is what makes social media marketing specifically so important. Not if you’re seed nurturing.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 24, 2018

Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? Social Media: Expand Your Audience. Now, a mere 53% of top 20 search results even have keywords in the title. How is AI serving your marketing strategy?

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter. It’s not enough for a web crawler to find content that matches your product category keyword —let’s say “network equipment”.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

When consumers enjoy these types of blogs, they often share them with their friends on social media making this a powerful word-of-mouth marketing tool. By adding the company’s name or brand and a few keywords or phrases to blogs, search engines will be able to recognize the content easier and quicker.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

APRIL 27, 2018

It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. AI has become an indispensable tool for data-driven marketers because we have more data than we know what to do with.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Social Media. With social media platforms like Facebook and Instagram, contact targeting allows businesses like yours to reach out directly through sponsored posts (and other forms of advertising).

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Adobe Experience Cloud Blog

AUGUST 10, 2018

Figure out Those Keywords. Keywords are the words people type into search engines to find something. It is important for business owners to know what keywords potential customers are using to discover products and services. Business owners and marketers can then aim to rank for those keywords.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Huptech Web

JULY 28, 2023

Market Automation Lyra is the marketing manager and has to do many different things, like lead nurturing, social media management, and email campaigns. Social Media Listening and Monitoring AI-enabled social media monitoring and listening go beyond just scanning through timelines and posts.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions. What Tools Do You Need for Data-Driven Marketing?

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Social networks also feature search.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Google Keyword Planner is a great example. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

PureB2B

JULY 6, 2022

The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads. This information can be key to developing further outreach initiatives that retarget the same persona. Using Data to Personalize Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Either create a separate campaign focused on specific keywords and search queries related to the Webinar topic, or temporarily replace (or rotate) your current SEM ads with copy that drives Webinar registration. Leverage social media to extend the reach of your campaign.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Adobe Experience Cloud Blog

MAY 26, 2017

We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format. What does that mean for a social media marketer? We’re in a phase now that will remind some of SEO ’s somewhat wild past (e.g.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Customer Experience Matrix

FEBRUARY 4, 2014

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. What I hadn’t realized before is that at least a half dozen vendors had added or improved features to help marketers build content that attracts search engine hits on selected keywords or concepts.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Binary Demand

MAY 30, 2023

Marketo) Only 20% of prospects are pursued. Email prospecting After finalizing the target locations, industries, company sizes, prospect job titles, and keywords, you can proceed with the following steps. (Forbes) The market size for digital lead generation in the United States is projected to reach $3.24 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98