Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Here are a few tactics to consider.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Which social, environmental, or even political causes are they (perhaps inadvertently) backing with their purchases? Why does branding really matter?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. YouTube boasts an audience of over one billion users– a third of the Internet ( source ). B2B marketers can do more than just boost social engagement on YouTube.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

APRIL 8, 2018

77% of Internet users read blogs ( source ). Internet users in the US spend 3x more time on blogs than they do on email ( source ). Ad types to consider include: paid social media, retargeting, and other PPC programs. For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today.

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

Zoominfo

FEBRUARY 28, 2018

As long as you have Internet access, your cloud-based CRM can be up and running immediately. Thanks to the internet, companies are far more connected to their prospects and customers. 4. Selling has gone social. Enter: social selling. As social media continues to grow, so does social selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

DECEMBER 11, 2020

Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper. Also, angel and seed funding accounted for nearly 18% of nonprofit investment.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Zoominfo

MARCH 4, 2018

As long as you have Internet access, your cloud-based CRM can be up and running immediately. link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. Enter: social selling.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 91% of retail brands use two or more social media channels ( source ). Internet users have an average of 5.54

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Each search query will generate a list of subreddits.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

AUGUST 22, 2018

Social proof refers to the idea that people gravitate towards things that are popular with others. Relevant examples of social proof include customer testimonials, case studies, and social sharing buttons. Research reveals pages that have social proof within the copy convert on average at 12.5%, compared to 11.4%

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

DECEMBER 12, 2019

Companies often plant spam traps like <hschuck@company-name.com> in corners of the internet, luring web scrapers into emailing to their trap. Contact ZoomInfo today to learn more about improving your B2B marketing efforts. The post How to Avoid the Spam Trap appeared first on ZoomInfo Blog.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

OCTOBER 16, 2019

However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. Social proof refers to the idea that people gravitate towards things that are popular with others. for pages that don’t contain social proof. CTA is clear for all to see.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

JUNE 19, 2018

In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Cut video into short clips: Pull small bits of your live video for quick, easily-digestible videos that you can share across social media. And, other video streaming statistics support this.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

JUNE 28, 2022

If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

JULY 5, 2018

Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. As more consumers turn to the internet to shop, conduct product research, and network, you must optimize your web presence to maintain relevancy. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Top 10 Social Selling Tools 1. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. 3. Prioritize live video.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. says Russell Van Leuven, General Manager, ZoomInfo. Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

SEPTEMBER 25, 2018

Each episode discusses topics like lead generation, sales development, sales enablement, sales hiring, CRM, sales operations, social selling, sales management, account-based selling best practices, sales process, sales psychology, customer success, sales technology, B2B sales and marketing alignment, and more. Social Business Engine.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

OCTOBER 9, 2018

The internet is full of valuable information relating to your ideal audience – from their social profiles, to the blogs and articles they read, and even their Google searches. Contact ZoomInfo today to learn about the other ways we can improve your B2B marketing campaigns.

Marketing AI 113

Marketing AI Ideal Customer Profiles Bandwidth Zoominfo 113

Zoominfo

DECEMBER 13, 2018

In 2006 Jeb founded Sales Gravy, the most visited sales employment and career search website on the internet. The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. With more than 350 videos related to social selling, this channel will keep you busy for a while. Sales for Life.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

FEBRUARY 5, 2020

They don’t just surf the web and refresh their social media feeds. billion mobile internet users worldwide ( source ). North America and Europe have a 95% internet penetration rate ( source ). 53% of consumers engage with brands after watching a social media video ( source ). 57% of traffic in the U.S. There are 3.5

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). r/marketing. /r/advertising. r/advertising. /r/Entrepreneur.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. The internet has produced extreme information overload. 64% of consumers make a purchase after watching branded social videos. Let’s jump right in! Continue reading. Keep reading to learn more.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

FEBRUARY 26, 2021

Better yet, the Zoominfo platform integrates with your techstack to further enrich your leads and provide deeper actionable insights. Some tools like the Zoominfo platform are able to integrate straight into your CRM, this drives further increases in call-to-connect rate and pipeline revenue all while increasing efficiency.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Here are a few tactics to consider.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Zoominfo

OCTOBER 20, 2021

Think about it, how many times have you found yourself stuck on a work task and turned to the internet for assistance? They’re about social learning and pushing one another to think outside the box about HR’s impact and value, as well as the roles within it. If you’re like most of us, the answer is a lot. Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 10, 2018

You can warm up your cold calls in a number of ways: Social selling: Find your prospects on social media and engage with them prior to making your initial phone call. As with most modern office jobs, sales professionals spend a ton of time on the internet. You get distracted online.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Zoominfo

DECEMBER 5, 2019

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 91% of retail brands use two or more social media channels ( source ). Internet users have an average of 5.54

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Each search query will generate a list of subreddits.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

OCTOBER 28, 2019

The list includes, but is not limited to, the following identifiers: Identifiers such as a real name, alias, address, email address, social security number, license number, passport number, or similar identifiers. Commercial information including property records, product purchases, and other consumer histories and tendencies.

Privacy 154

Privacy Privacy Policies Business Act-On 154

Zoominfo

AUGUST 20, 2019

Which business leaders do you like following on social media? The post 50 Business Blog Post Ideas to Win the Internet appeared first on ZoomInfo Blog. As long as your approach these topics in a way that provides value to your audience, they can be just as effective as the more business-focused topics.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Zoominfo

DECEMBER 13, 2018

In 2006 Jeb founded Sales Gravy, the most visited sales employment and career search website on the internet. Sales for Life The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. With more than 350 videos related to social selling, this channel will keep you busy for a while.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100