Navigate the Channel

FEBRUARY 9, 2021

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients. Every architecture firm should seize the opportunity to take full advantage of internet marketing. Here’s how to do it. Elite Website Design With a Polished Landing Page. Social Media.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In other words, they believe there’s a method to the madness.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Hubspot

MAY 31, 2017

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.

Viral Marketing 78

Viral Marketing Content Trigger Marketing Class 78

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. There is no sure-fire secret to write content that will sweep the Internet, but there are some things you can do to help increase your chances.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

NOVEMBER 29, 2021

According to analyst Markets and Markets, social media management will be a $41.6 billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We

Social Media 211

Social Media Media Viral Marketing Class 211

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 51

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 51

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. FuckJerry was a meme juggernaut.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. And he did , across several platforms.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Spiralytics

MAY 30, 2024

Further highlighting this digital immersion, Statista reports that internet users in the Philippines spent an average of 8.52 This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. Out of this, a significant portion—3.34

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text.

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

Adobe Experience Cloud Blog

JULY 10, 2013

Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. Modern Marketing'

Viral Marketing 48

Viral Marketing Thought Leadership Stats Marketo 48

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

Work Management 72

Work Management Marketing Management Social Media Service 72

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Top Rank Marketing

FEBRUARY 5, 2024

The more crowded the internet becomes with these competing brands, however, the more difficult it has become to stand out. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok. That isn’t necessarily as difficult as it may sound.

SEO 103

SEO Marketing & Strategy Content Lead Scoring 103

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 110

Social Media Social Marketing Paid Search Agency Media 110

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But not every brand that tries to piggyback off the latest meme will achieve Delta’s viral success. Double Rainbow Guy?

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

NOVEMBER 2, 2016

You’re a marketer. You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Your boss comes into your office.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Sprout Social

SEPTEMBER 9, 2022

Corn fans across the internet fell in love with the child’s enthusiasm and a meme was born. It wasn’t long before the internet’s favorite songwriter, Schmoyoho, was inspired by the video. His songified news stories and viral videos were the soundtrack to the 2010s. When I tried it with marketing, everything changed.

Viral Marketing 93

Viral Marketing Social Media Trends Youtube 93

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Research keyword trends and topics. Are you ready?

Paid Content 119

Paid Content Search Marketing Promotion Advertising Agencies 119

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Content Standard

MAY 28, 2015

Perhaps the power of video marketing is best demonstrated by one company’s ability to turn batteries into exciting subject matter. Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned.

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

Hubspot

FEBRUARY 22, 2016

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Viral Marketing 28

Viral Marketing Video Marketing Internet Marketing User-Generated Content 28

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Hashtags are the ticket for brands trying to get in the line for viral content. The negative impacts of hashtags marketing. It begs the question.

Social Media 74

Social Media Media Viral Marketing Eye-Tracking 74

Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. 85% of internet users in the United States report watching at least one online video per month on any device. So, why are B2B marketers lagging behind?

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Martech Advisor

APRIL 3, 2020

Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. Learn more: In People-Based Marketing Campaigns, the Customer Is the Star.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. New Mediums For Content Marketing. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. To hashtag or not to hashtag?

Effectiveness 113

Effectiveness Social Media Paid Search Agency Viral Marketing 113

ClearVoice

FEBRUARY 15, 2021

If you’re in the marketing sphere, you’ve definitely heard of traffic goals. According to the International Federation of Audit Bureaux of Certification (IFABC) Global Web Standards , a unique visitor is determined by a person’s IP address and internet cookies. marketing #contentmarketing Click To Tweet.

Viral Marketing 102

Viral Marketing Internet Marketing Traffic Newsletter 102

Bluetext

MARCH 25, 2019

Internet challenges can go viral, for better or for worse. There’s the Tide Pod Challenge which has sent dozens of college guys to the emergency room, and more recently there was the Momo Challenge, which scared the wits of countless kids who came across it on the internet. Need help with your brand influencer strategy?

Viral Marketing 20

Viral Marketing Paid Search Agency Advertising Agencies Ad Agencies 20