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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

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So you wanna make a viral video?

Vidyard

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

82% of B2B marketers reported success with video marketing initiatives. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. Think back to the last marketing video you saw on YouTube that made you cringe. What’s not to love? Take GE for example !