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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

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What is Augmented Reality?

Stevens & Tate

September 20, 2018 / in Articles, Digital, digital media, Internet Marketing, SEO / by Nicole Wagner. ” To get a better understanding of what augmented reality is, the following are a few examples of how it can be leveraged to improve your marketing efforts : Augmented Reality As Storytelling. Product Trials.

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A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from.

Vendors 109
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What AI means To B2B Marketing Strategies

Stevens & Tate

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. For business owners and marketers, AI has also become essential to improving B2B marketing strategies.

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The Brand Loyalty Of Generation X

Stevens & Tate

They develop a trust that the brand’s products are of the right quality and a good value. That trust, along with other positive emotions, causes consumers to develop brand loyalty, where they tend to buy certain products from particular brands now and into the future. They expect good quality products at affordable prices.

Loyalty 84
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What is The Buyer’s Journey?

Stevens & Tate

The buyer’s journey has become a lot more complex over the years, especially since the advent of Internet. This may seem like a challenge, but it’s what the entire concept of inbound marketing is built around. Through this research, they will learn what products can help solve their problem.