Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Ardath Albee of Marketing Interactions, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. There is still a lot of debate about whether social media is truly useful in industrial marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but Richard Bartley.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Navigation and your calls to action play a major role in how your visitors interact with your blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 18, 2010

Some common excuses I hear are “But Im too busy already”, “But Im already doing Social Media marketing", "But what would I talk about, and why should my prospects read my blog?”. With social media you also get to interact directly with your target market. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Network Monitoring. Relationship Building/Networking. Social Responsibility. Legislation & Public Policy. RSS Feeds » SUBSCRIBE TO CIO. anyone within their network who can help them solve a problem. Newsletters |. Advice & Opinion. Research & Analysis. TECHNOLOGY. Infrastructure. Disaster Recovery.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

AUGUST 17, 2012

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). The RSS feed is: [link]. Listen Now. Eric : Yeah.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Buzz Marketing for Technology

JULY 6, 2008

Networking. Can Social Tools Really Replace Email? As I have mentioned in a previous blog post this is Part II from the series of blog posts put together as a follow up from the various reactions from the Lifehacker blog post Can Social Tools Really Replace Email? Browse by Vendor Browse by Documents. Communities. C Languages.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

PKM has recently been linked to social bookmarking , blogging or knowledge logs (K-logs). Networking with others. Knowing what your network of people knows. Most notably, some argue that knowledge is never an individual product - that it emerges through connections, dialog and social interaction. Interaction.

Wikipedia 100

Wikipedia Work Management Personalization Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. Im going to assume that you already know the basic functions of social bookmarking, like creating tags and folders, adding comments, and so on.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Industrial Marketing Today

JULY 1, 2010

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. Here’s a little tip on how you can do that quickly: Filter your friends by network and then a “select all&# option should appear. Networking as a blogger is very important.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? See it here. If you’re not getting your story out on the web, you’re probably not getting your story out at all.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 28, 2008

Privacy Info New! t generalize it Slide 18: Patterns in the Mesh the knowledge is in the network Old: universals â?? similarities the knowledge is the network [link] Tenenbaum Slide 19: stands for? What does the network look like when youâ??re re in the network? Like Social Networks â?? connectivism.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Networking. Networking & Internet. Wireless Networking. Network Security. Wireless Networking. But the interpersonal interactions that went along with the position -- the hearty backslaps from random users, the impromptu meetings -- were literally unbearable for Ryno. "I Business Intelligence. Development.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100