Zoominfo

JUNE 27, 2018

Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Valasys

MAY 12, 2020

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Marketing Insider Group

JULY 10, 2015

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: Nielsen). Source: Nielsen).

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Porch Group Media

MARCH 2, 2023

Many took on projects themselves getting inspired on Pinterest and then scouring how-to videos on YouTube. Our new mover audiences are enhanced with rich insights into consumer preferences, lifestyles, interests, property data, and billions of purchase intent signals for unparalleled insights.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Engagio

DECEMBER 13, 2018

Watch on YouTube ). Now there’s the interior, too, where you’re so intent on how you do things in your company, and what you’re told to do, that you start drinking your own Kool-Aid. Here’s John. TRANSCRIPT : Brandon: So I’ve been hearing a lot about funnel blindness, right.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Aberdeen

DECEMBER 18, 2018

You can also find us on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. His areas of expertise include outsourcing, business development, and enterprise software.

Work Management 45

Work Management Enterprise Management Marketing Management Paid Search Agency 45

Aberdeen

OCTOBER 15, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Marketing Management Business Top of Funnel 40

Aberdeen

FEBRUARY 26, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Dan holds an undergraduate degree in Business from Babson College.

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

SEPTEMBER 17, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Business Intent Data Purchase Intent 40

Martech

MARCH 6, 2023

This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. You can track viewer conversion rate or track brand awareness or purchase intent. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 82

Paid Search Agency Ads Campaigns Cable 82

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? Your website or as a content creator aims to deliver content that targets explicitly that intent. What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Aberdeen

JANUARY 15, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. He holds a M.A. in Communications Design from The Institute of Design (IIT) and a B.A.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Business Purchase Intent 40

Aberdeen

MARCH 26, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Marketing AI 40

Marketing AI Business Intent Data Purchase Intent 40

Aberdeen

OCTOBER 29, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Aberdeen

FEBRUARY 20, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Marketing & Strategy 45

Marketing & Strategy Business Purchase Intent Intent Data 45

Aberdeen

JANUARY 8, 2019

You can also find us on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Kathleen holds a degree in Marketing from Loyola University.

Marketing AI 40

Marketing AI Purchase Intent Business Youtube 40

Martech Advisor

DECEMBER 19, 2019

Google calls such instances micro-moments – intent-rich moments (I-want-to-go, do, know, buy moments) when a person uses their device to seek specific information. Understand Search Intent. For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Aberdeen

DECEMBER 31, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Business Paid Search Agency Intent Data 40

Aberdeen

NOVEMBER 12, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Class 45

Class Peer-to-peer Business Purchase Intent 45

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Thought leadership and educational videos of this nature can establish credibility and your brand identity, so when consumers have purchase intent your brand is top of mind.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Aberdeen

OCTOBER 1, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Aberdeen

FEBRUARY 5, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Matt holds a Master of Design (MSc) from Cranfield University.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

FEBRUARY 12, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Zach holds a B.A. Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Acquisitions Intent Data 40

Engagio

NOVEMBER 8, 2018

watch the video on YouTube ) . Let’s leverage the talent, let’s change the KPIs, let’s give them some great intent data. When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” ” he reveals the lead domino that will make ABM easier.

Account Based Marketing 95

Account Based Marketing Lead Ranking Leads Lead 95

Aberdeen

MARCH 5, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Randy holds an M.B.A. from the Schulich School of Business at York University.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Aberdeen

APRIL 3, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

Aberdeen

MARCH 19, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

MAY 14, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Aberdeen

JANUARY 29, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Paul is a graduate of Ohio University’s E.W.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

APRIL 30, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Do you know which specific companies are currently in-market to buy your product?

Marketing Management 40

Marketing Management Marketing Budget Business Lead Qualification 40