“We’ve all heard about the quality vs quantity debate, quality is more important, but if it’s wrapped up in a terrible experience we won’t take the time to consume it.”
On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses how important the content experience is and why marketers should focus on enhancing the user experience within their content with Randy Frisch from Uberflip.
Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Randy holds an M.B.A. from the Schulich School of Business at York University.
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