The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses how organizations can (and should) properly employ the data they collect with Analytics Client Architect at IBM, Pat Pitre. 

The amount of data that organizations need to capture to better understand their customers in this modern age can be borderline creepy. And what is the point of collecting all that information if companies cannot harness it for results? Listen in as Matt and Pat Pitre of IBM shares how companies can build a community around their data and best utilize the information they collect.

“Data is the new oil or the new water because there’s this idea of having to process it to get something good out of it.”

This Week’s Guest:

Pat is currently an Analytics Client Architect at IBM. He designs and builds data and analytics solutions so clients can and harness it for results. Pat provides strategic and tactical direction to create stable and cost effective enterprise information systems. He holds an M.B.A from University of Phoenix and a B.A. in Communication from University of Wisconsin-Milwaukee.

 

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant, discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. By “intelligent businesses,” we mean businesses that use data and advanced data capabilities to improve everything from customer acquisition, product development and service delivery, to internal operations and employee retention.

You can also find us on Spotify, iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.

Do you know which specific companies are currently in-market to buy your product? Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.