Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Directive Agency

FEBRUARY 28, 2022

Use the SERP as if you were a potential customer looking for your solution. While Google Ads has the crucial aspect of intent (i.e. What does the search engine results page (SERP) look like? Is it even realistic to rank for that core keyword, or is the SERP dominated by 3rd party review sites? .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent. So, we’ve got three pieces of data: Product or service-related keywords with high traffic and high intent exist (at least for most categories). Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SocialPilot

MAY 1, 2024

Ranks Higher on Maps Customers searching for a product or a service on maps are likelier to have high purchase intent. That is why ranking well on Maps is important for local search, as it would influence purchase-ready customers to choose your brand. This will consequently improve the website’s visibility in the SERP.

Google 88

Google Examples Ideal Customer Profiles Lead Scoring 88

Aberdeen

JANUARY 10, 2020

When handled properly, content syndication can build backlinks to your website, build domain authority, and help your site climb the SERP ranks. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Aberdeen

JANUARY 10, 2020

When handled properly, content syndication can build backlinks to your website, build domain authority, and help your site climb the SERP ranks. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Aberdeen

JANUARY 10, 2020

When handled properly, content syndication can build backlinks to your website, build domain authority, and help your site climb the SERP ranks. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? Your website or as a content creator aims to deliver content that targets explicitly that intent. What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? Users who visit platforms like Capterra and G2 have purchase-intent already.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

The Lead Agency

NOVEMBER 20, 2019

Discover the power of exceptional law firm marketing and start reaching more, valuable members of your target audience with strong purchase intent. There are various strategic steps you can take to increase your ranking in the local search engine results pages (SERPs) and, consequently, drive more relevant leads.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Marketing Insider Group

OCTOBER 6, 2021

While there’s no changing that, there are opportunities to be strategic about keywords to make your brand more visible and competitive on SERPs. Categories at the top of the pyramid have the lowest search volume but the highest purchase intent. Image Source. SaaS companies should be creating content to cover the entire pyramid.

Top of Funnel 60

Top of Funnel Lead Scoring Lead Ranking SEO 60

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ad formats rely on short, impactful copy that sends the right message and captures user intent. Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Sharpspring

JULY 5, 2019

Instead, they’re steps in the process of interacting with your business before showing any purchase intent. Saving a product for later purchase. Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Creating an account.

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

Outbrain

SEPTEMBER 5, 2018

Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. According to statistics, consumers look at native ads 53% more than display ads, and native advertising leads to nearly an 18% lift in purchase intent. Not native ads.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Marketing Insider Group

JUNE 20, 2023

Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? However, in most cases, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. This will not only help your content appear on SERPs and social media searches, but also AI queries, like ChatGPT.

SEO 226

SEO Lead Ranking SERP Case Studies 226

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. A Search Engine Land case study cited these effects when Honda experienced a 16% increase in brand affinity, a 42% increase in brand recall, and an 8% increase in purchase intent when ranking highly for both an organic and paid search term.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Conductor

DECEMBER 10, 2019

We’re trying to segment things into early stage intent, top-of-funnel stuff, all the way down to purchase intent, bottom-of-funnel-type keywords and then trying to develop content to meet those different search intents. You see that somewhat reflected in Google now, trying to give us immediate gratification on the SERP.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Outbrain

DECEMBER 20, 2018

Search ads: Get your app listed at the top of search engine results pages (SERPs) by paying for advertising on search engines. Native ads are viewed 53% more than display, and they lift purchase intent by nearly 20%. billion social media users worldwide, discover good results that won’t break the bank.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

ClearVoice

SEPTEMBER 9, 2022

Match reader intent. Create content that matches the reader’s intent when. For example, keywords like “email marketing tool price” and “email marketing software discount” indicate strong purchase intent. If the keyword’s intent is ambiguous, use tools like Semrush to clarify the intent.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Content 52

Single Grain

APRIL 22, 2021

Here’s an example of the SERP overview for “how to start a blog” from Ahrefs. Then look at the SERPs and evaluate your chances of ranking on the first page. Once you publish more content and build links to your website, you will improve your domain authority and have a higher chance of ranking for more competitive keywords.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Single Grain

NOVEMBER 9, 2022

Have a strong purchase intent. From the two keyword phrases below, which one do you think is more likely to trigger a purchase: Lenovo Yoga Black 256 GB Windows 10. This ensures that the pages don’t compete among themselves and you have better control over what shows up in the SERPs. Get high click-through rates (CTR).

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

DECEMBER 31, 2019

Keep an eye on users' purchase intent and make your move when enthusiasm for your product is at its peak. Optimize your e-commerce site for speed to appear in mobile SERPs for voice searches. Here are some ways to capitalize on social commerce: Make your brand relatable and authentic. Adopt a mobile-first outlook.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Single Grain

APRIL 14, 2023

Branded searches have more purchase intent and are useful in enhancing your business revenue by bringing in traffic from search engine results pages. Non-Brand Visibility Tracking brand vs. non-brand visibility is another significant enterprise metric that can benefit your SEO performance.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Oktopost

JULY 27, 2021

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. These leads are educating themselves on problems and searching for solutions, and are the best B2B leads you can acquire because they possess a magical quality – purchase intent. .

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Outbrain

SEPTEMBER 20, 2021

Note that native ads – projected to be a $400 billion industry by 2025 – create an 18% increase in purchase intent , with a CTR so attractive that marketers doubled their spends on native ads between 2018 and 2020. This development makes PPC only more appealing for lead generation (see native advertising, above).

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Single Grain

AUGUST 19, 2021

When your website starts ranking globally for your target keywords with high-purchase intent, you can increase the number of conversions on your site. Therefore, a carefully planned global SEO strategy is one of the best ways to improve the amount of organic traffic your website can get. 3) Increase Conversions.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Convert

APRIL 18, 2023

UGC as product images doubles as social proof, which is even more powerful because it’s now located where the bulk of the buying intent attention is — your product images carousel. PDP Image Size, Number & Placement The content and intent of an image is important. The ROI should be phenomenal. “Was your session successful?

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52