Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. 6 Questions to Ask When Selecting a B2B Intent Data Provider.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. What Is an Exit Intent Popup? An exit intent popup is a popup window that appears when a visitor is about to leave your website.

Intent 95

Intent Top of Funnel Examples Conversion 95

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Copyright 110

Copyright Social Media Media Guidelines 110

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users. This provides insights into their interests.

Intent Data 120

Intent Data Intent Top of Funnel Marketing Automation Services 120

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

Social Media 103

Social Media Practices Media Best Practices 103

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? A Nascent and Confusing Market.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Many of your leads are leaving “digital footprints” online.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 151

Rules Planning Brand Identity Branding 151

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

APRIL 22, 2013

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Enterprise social networks need critical mass, but their ultimate measure of success is not how many users they have or how often they visit or how long they stay each time.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. Evaluating users based on network and activity features, the system seeks to learn: Are these real people genuinely engaging with this content?

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM? What is Nexus?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Social Media 81

Social Media Media Peer-to-peer Work Management 81

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71