Why Most B2B Companies Don’t Use Earned Media (Public Relations)
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.
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