Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

JULY 13, 2023

You might also start seeing intent signals that show that an existing customer is looking for a new product your company offers. Running specific plays to promote early renewal engagement, such as at-risk customer surveys , low adoption engagement , and automated customer referrals generate better results in the long run.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Oktopost

OCTOBER 8, 2023

In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. Webinar Promotion Increased 69.8%. of B2B professionals expect to invest within the next 6 months.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Martech

MAY 4, 2022

According to Cerretani, actioning in-market accounts is the process by which marketers identify “high-fit accounts and key personas at those accounts that are highly engaged or exhibiting high intent signals.” — to targeted accounts.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104

Martech

SEPTEMBER 21, 2021

That was when AOL was still dial-up, you had to code AOL HTML and normal HTML separately, and the open rate was the intent signal we longed for and didn’t get with plain-text email. Tactically, opens fueled automations and inferring intent. The main reason people get promoted is being able to think strategically.

Open Rate 128

Open Rate Email Marketing Planning Click Rate 128

QuanticMind

JULY 14, 2023

Last year, October e-commerce sales increased by almost 10% , thanks to pre-holiday season promotions like the Prime Early Access sale. As a result of promotions like these, plus consumer concern over shipping delays, low inventory, and higher prices later in the year, the holiday season now effectively spans all of Q4.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 22, 2023

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals.

Enterprise Management 91

Enterprise Management Marketing & Strategy Marketing Strategy RFP 91

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. BuzzFeed, for example, uses Facebook to promote its articles, and what better way to use Facebook than via its RTB exchange, FBX.

Ad Exchange 145

Ad Exchange Intent Signal Viral Marketing Distribution 145

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JUNE 16, 2022

Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. Are they waiting for the best time to buy, patiently looking for discount promotions or tailored sales pitches? Use advanced intent signals to? Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. It can be especially effective for answering customer questions and promoting content and products.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

MAY 19, 2022

Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. The trick to a successful LinkedIn lead generation strategy is to be promotional without appearing too pushy. It’s kind of a no-brainer, right? It’s Packed with B2B Lead Data.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Customer Experience Matrix

JANUARY 20, 2016

Intent-based email lists are obviously contactable but volumes are often quite low. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Aberdeen

MAY 30, 2019

It is increasingly important to take advantage of manufacturing and supply chain synergies to improve customer satisfaction, deepen employee engagement, and promote organizational performance. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

DiscoverOrg

OCTOBER 19, 2017

Based on this, in 2015, I began building an ABM program focused on selecting a list of target accounts and finding ways to promote specifically to those accounts, with the help of Kristen Wendel. Smart Campaigning – What if your account-based advertising was triggered automatically off of intent signals and engagement data?

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Madison Logic

JUNE 5, 2024

The ML Platform offers a holistic view of account data so you can quickly dive into intent signals and the actions accounts are taking in real time. Send personalized, annual emails to customers with detailed information on how they used your product.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

NetLine

APRIL 11, 2023

The (Evolving) Relationship Between Buying Journey and Content Format Marketers promoted 30% more White Papers than eBooks in 2022. But remember what we learned from last year’s report: Popularity ≠ purchase intent. Did we mention that Webinar registrations are a high-intent signal? However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

PureB2B

JUNE 9, 2022

For example, for new prospects, send emails that promote your thought leadership content to help them familiarize with your brand, building trust between you both in the process. Using this information gives you insights into the tech stack your prospects are using and how your business can help them achieve their goals even faster.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Digilant

SEPTEMBER 9, 2021

Paid Search Market gives advertisers the ability to market their product or service across the entire Google & Microsoft ecosystem using powerful audience and keyword intent signals. Highlight sales/promotions. Digilant’s best practices for using Shopping Ads. Competitive conquesting. Find local shoppers.

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

LeanData

DECEMBER 20, 2022

Sales teams are in constant flux, whether a company is developing new territory structures, offering a new product, promoting employees, or assigning new hires. From intent signal to outbound execution is happening in one workflow.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Metadata

APRIL 9, 2024

Are they targeting high-intent audiences in the market for their product or service? Are the ads promoting an offer their audience gives a sh*t about? Is their messaging what their target audience wants to hear? Does the ad creative resonate with their needs and pain points?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

DemandBase

MAY 12, 2020

We’ve plodded along—often more out of a sense of duty than inspiration—creating webinars for distribution to our entire house list, webinars that don’t get past the surface of a topic, webinars that promote self-serving interests more than education and information sharing. Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. How different are Marketing and Account-based marketing? Through various techniques like advertising and content creation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

6sense

DECEMBER 8, 2021

For us, video has helped increase win rates and deliver an industry-leading Net Promoter Score. Our team tracks intent signals and knows exactly when to trigger mailings so that gifts arrive at the ideal stage of the buying journey. Quality Time. My 11-year-old is all about quality time.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Brightedge

OCTOBER 9, 2020

New York sports center Aviator Sports created a new webpage to promote its figure skating rink and classes. Help them by creating brand comparison content and promoting your good reviews and case studies. Here are three ways to ensure you earn their attention. Know the queries users are searching for.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SalesIntel

JUNE 28, 2021

For nurturing, you need to decide the right messaging based on the lead’s intent. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. You can use emails to reach decision-makers and promote material that answers their business concerns.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Engagio

AUGUST 30, 2017

At the end of the day, the answer is orchestrating engagement through account-based interactions , or coordinated promotion and outreach, to your ideal customers. Other companies may need a more dynamic model to determine which accounts to prioritize, focusing on real-time engagement and intent signals.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

DealSignal

OCTOBER 26, 2022

Intent data proactively identifies potential buyers by parsing through information such as online searches, page visits, email open, click-through rates, ad clicks, or e-Book downloads. All of these different data points – or intent signals – signify certain points of interest to your audience.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Convince & Convert

MAY 21, 2013

Promote Your App With Mobile App Install Ads. In other words, the intent signal that makes search marketing so insanely effective is now working its magic on Facebook. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. In other words, Facebook is giving you the option.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

Leadspace

SEPTEMBER 5, 2016

The same goes for when we identify people who’ve recently been promoted. No scoring or “intent signal” is as strong as a true advocate of your product. Everyone loves a little ego stroke, so we like to identify these leads that move and send them a congratulatory note on their new position.

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54