Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. to address pressing wants and needs. at the right time.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

SWZD

NOVEMBER 23, 2020

SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

Intent Data 139

Intent Data Intent Acquisitions B2B 139

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It For Roberts, this means accurate data is mission-critical.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Business leaders today are pressed to accelerate growth. Growth in market share.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Leadspace

FEBRUARY 12, 2019

What is clear is that there needs to be more intelligence behind targeting than simply known behavioral data. That’s where intent data comes in. Intent data is among the strongest predictive indicators of propensity to purchase. ” – Leadspace CEO Doug Bewsher.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Smashmouth Marketing

JUNE 1, 2022

2018 Add IDLs (intent data leads). Click for Press Release. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2011 Acquired Target 250 in London to enter the EMEA market.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

SalesIntel

MAY 13, 2024

How Firmographic Data is Collected Company Websites: Gathering information from company websites, such as About Us pages, product pages, or press releases. Publicly Available Data: Extracting data from public sources like government websites, regulatory filings, or industry reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Marketing Interactions

FEBRUARY 20, 2022

Intent Data Can Be Misleading. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. And, if you happened to visit their website during your information gathering, you’re showing even higher intent.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Leadspace

DECEMBER 7, 2021

It can be customized with 1st party data unification from company data sources by API or at the file level within the Leadspace Studio. Account Readiness: Features intent data sourced from historical bidstream to reveal keyword interest and Intent. Download Full Press Release Here.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Content4Demand

OCTOBER 16, 2020

Think of orchestration as a data-fueled car engine driven by your buyers. The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine. The engine takes in this data and subsequently keeps all your campaigns’ moving parts running in sync with each other.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Strategic-IC

FEBRUARY 6, 2023

Fueled by intent data, ABM hones in on accounts that are currently active in-market, and helps marketers to understand the pain points and challenges of those that fit their Ideal Customer Profile. That’s not to say that intent data is a magic pill. So, focus on how you use intent. And that is a powerful tool!

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. ” — Fimi F., ” — Melanie K.,

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Liveintent

APRIL 20, 2021

There’s much gnashing of teeth and doom and gloom in the press and from certain corners of the industry about the new, third-party challenged era, but what we hear from our clients, the majority of whom are tasked with overseeing email programs and with roadmapping solutions for the post third-party cookie era, is something different.

Marketing Management 118

Marketing Management Newsletter Intent Data Advertisements 118

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Aberdeen

SEPTEMBER 17, 2019

The pressing nature of this challenge has given rise to millions of articles about measuring this KPI. Make Every Brand Awareness Tactic Count with Intent Data. With intent data, you can narrow the scope of brand awareness campaigns to those prospects that are actually in the market for your products right now.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

AUGUST 25, 2020

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

APRIL 4, 2023

The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights , a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase.

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

SalesIntel

NOVEMBER 22, 2021

Company: Leadership changes, product launches, press releases. Now that you know what kind of information makes a productive call, let’s take a look at how to find the required data. . Press releases. Our data points include firmographics, technographic data, direct dials, Buyer Intent data, and more.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

6sense

DECEMBER 8, 2021

Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Second I: Intent. Intent data helps determine if accounts are in-market. Intent is discerned through a combination of first-party and third-party data.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

DemandMatrix

JULY 1, 2020

BBN, a global partnership of B2B marketing agencies, together with GETIT, B2B tech marketing specialists and DemandMatrix, a global intent-data company will help answer some of these pressing questions and offer a more defined strategy to take B2B tech marketing forward in unpredictable times.

B2B 52

B2B Enterprise Management Domain Top of Funnel 52

B2B Digital Marketer

MARCH 30, 2023

Undeterred, he pressed on and Internet Direct experienced breakaway growth. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Just one problem: he’d never seen the Internet.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

SalesIntel

MAY 17, 2023

Focus your roadmap on products/features for your ICP Access the data you need to focus your roadmap on products or features that align with your ICP at no extra cost. B2B Buyer Intent Data See who is actively researching your solution with our Bombora-powered intent solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52