Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Even though ABM is nothing new – it has been talked about since the early nineties. What is Account Based Marketing ? What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Lisa is now Chief Marketing Officer at the Arbinger Institute.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

xiQ

FEBRUARY 6, 2020

Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer on G2, the leading business solutions review site.

Account Based Marketing 62

Account Based Marketing Customer Satisfaction Lead Scoring Lead Ranking 62

xiQ

FEBRUARY 6, 2020

Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ received the highest ratings for: . xiQ received the highest ratings for: .

Account Based Marketing 62

Account Based Marketing Customer Satisfaction Paid Search Agency Lead Scoring 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.

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Intent Data Intent Lead Ranking Lead Scoring 122

Content4Demand

OCTOBER 16, 2020

At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences. Think of orchestration as a data-fueled car engine driven by your buyers.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Madison Logic

DECEMBER 7, 2021

Madison Logic Named a Leader in 2021 Quadrant Knowledge Solutions’ SPARK Matrix for Account-Based Marketing (ABM) Platforms. Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer’s Journey. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40

Conversica

NOVEMBER 9, 2021

Conversica AI Assistants solve ABM execution challenges by allowing sales and marketing teams to augment capacity for personalized engagement with every target account. Conversica’s Conversational ABM solution solves the ABM execution challenge by automating personalized outreach across email, SMS, and website chat.

Account Based Marketing 52

Account Based Marketing Enterprise Management Work Management Marketing Management 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. Notably, 74% of ABM practitioners within the study have been practicing ABM for three or more years.

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

xiQ

APRIL 12, 2021

Redwood City, California, April 12, 2021 - xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing , is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories.

Account Based Marketing 62

Account Based Marketing ABM Lead Scoring Lead Ranking 62

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Inbox Insight

APRIL 2, 2020

Account-based marketing and inbound marketing represent two very different approaches to gaining customers. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way.

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

Strategic-IC

NOVEMBER 13, 2018

Strategic IC are partnering with Cyance on 14th November 2018 for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how uncovering buying intent can transform ABM here. What is Intent-Driven, Intelligent ABM? Interview Transcript. Is the culture there?

Account Based Marketing 48

Account Based Marketing Thought Leadership ABM Intent 48

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Conversica

MAY 2, 2022

Conversica’s industry-leading Conversational ABM offering, now powered by 6sense data, delivers the two-way, personalized dialog necessary to significantly increase pipeline and ultimately revenue. . ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Leadspace

FEBRUARY 12, 2019

Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). That’s where intent data comes in.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 62

Curation Account Based Marketing ABM Lead Scoring 62

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

Madison Logic

DECEMBER 21, 2021

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report. ML Platform Recognized as Market Leader in ‘Marketing Account Intelligence’ Category, Validating the Recent Release of Comprehensive Account Prioritization Signal ML Insights. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

DealSignal

AUGUST 25, 2020

We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn. It’s your total audience, perfected. To learn more, visit bombora.com.

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Bombora Purchase Intent Purchase Intent 52

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 48

Curation Account Based Marketing ABM Lead Scoring 48

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing appeared first on xiQ inc.

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B2B Sales B2B Marketing Personalization Account Based Marketing 118

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Second I: Intent. So press on.

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Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48