illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. It’s all part of the technology lifecycle.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. Big data, big insights, finally!

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102

Salesforce Marketing Cloud

MARCH 19, 2024

And you love building community with others who know what it’s like to walk in your shoes. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Analysis 107

Analysis Tools CRM Guidelines 107

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Customer insights. This sets the course for your entire AI-driven strategy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Work Management Marketing Management Media 103

Convince & Convert

JANUARY 31, 2024

But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Instead, take advantage of the skills and expertise of other professionals to help you with your projects. Find content creators on freelance platforms like Upwork and Fiverr.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

B2B 105

B2B Case Study Case Studies Content 105

Martech

FEBRUARY 8, 2024

Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies. Though basic metrics like clicks or impressions can help, the insights gained will be limited. The strategic use of GA4 is crucial in this process.

Allocation 115

Allocation Marketing Analytics Tools Work Management Privacy 115

Anyword

APRIL 10, 2024

This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. What are Talking Points? Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Platform-Specific Optimization Optimizing content for each social media platform’s unique algorithms is crucial for maximizing engagement and reach.

Social Media 98

Social Media SEO Optimization Media 98

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 110

Marketing AI Enterprise Management Features Marketing Management 110

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Get MarTech! In your inbox.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. Understood?

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Martech

APRIL 25, 2024

CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV. As a consequence, CTV and other digital video formats, combined, have gained on linear TV. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. Why we care.

Spending 66

Spending Paid Search Agency Top of Funnel Cable 66

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity.

Social Media 62

Social Media Work Management Marketing Management Media 62

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. It’s no wonder 48% of posts on the platform fall into this category. Which format is right for your content? Be sure to do so within the first hour.)

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. What other brands peak their interests? What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. 6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Top Rank Marketing

FEBRUARY 12, 2024

Good news: we have plenty of insight on this subject! Driving organic reach and engagement on these competitive platforms is a perpetual challenge for brands. Sprout Social found that half of all marketers consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

FEBRUARY 14, 2024

AI rides to the rescue Identity resolution platforms manage the process and maintain databases (aka identity graphs) of persistent individual and/or household profiles based on multiple first-, second- and third-party data sources. These technological advancements have other effects that are less immediate but equally important.

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Why should brands carry out review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

JANUARY 9, 2024

A CRM or other customer data collection software is non-negotiable. What you need to build and execute a social media personalization strategy To personalize customer experiences on social, you need deep customer insights, comprehensive data and assistance from automated workflows. What are our customer satisfaction scores ?

Social Media 125

Social Media Personalization Media Work Management 125

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it. (I I was surprised that 24% of respondents replaced their marketing automation platform most frequently.

Peer-to-peer 115

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 115

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Ironically, I’ve found the opposite to be true.

CMO 83

CMO Enterprise Management Planning Work Management 83

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109