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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Our very own Center for Buyer Insights ongoing Buyer Outlook Insights Study , a qualitative versus quantitative surveying approach, shows similar findings. Here are 5 important factors: Buyer Insight : Revenue and Sales leaders will need to possess deep insight into how buyers are changing.

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

In the next few years, we will see the introduction of new digital technologies, emerging millennial leaders, new buyer interaction design , and a rise in self-serve buyer-seller interaction capabilities. These will have a radical effect in two significant ways: 1 – Buyer Interaction preferences will change.

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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. Look, some of the reps I have interacted with before are nice people. To name a few.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging.

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The Great Buyer Resignation

Tony Zambito

.” B2B buyers and consumers alike are shifting away from traditional seller-buyer interactions in a dramatic fashion. As buyer insights research interviews during the past year indicate, there are underlying reasons why the “Great Buyer Resignation” is happening. Businesses should not be so fooled.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Image Source: Inc. B2B creators are experts in their fields.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Moving from findings and insights (they are different!) This will be an interactive session! What is the difference between a finding and an insight. How to turn findings and insights into action. How to turn findings and insights into action. into action takes finesse.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. An interactive Q&A with the speaker — bring your questions! This session will include: How the psychology of the average consumer has changed during the pandemic.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

You don't want to miss this insightful & interactive webinar! Each attendee will receive access to Donald's Bonus Content: Two Bonus Strategies Any Seller Can Use To Increase ROI From Their Current Sales Process Immediately. October 7, 2020 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST.