Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 19, 2024

Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets.

Advertisements 109

Advertisements Advertising Allocation Planning 109

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. When you want to schedule Instagram reels , there are many options to choose from. How to Schedule a Reel on Instagram?

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. If your organization is currently on the fence about Instagram, now might be a good time to start building a presence to promote your brand and company culture.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. It promises an uninterrupted workflow, powerful insights, and a competitive edge.

Features 62

Features API Social Media Analytics 62

SocialPilot

FEBRUARY 21, 2024

One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% But what does Instagram influencer marketing entail, how much does it cost, and why do you need to choose it? What is Instagram Influencer Marketing? Mid-tier: From 50K to 500K.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. For instance, Instagram and Pinterest are excellent for visual content, making them ideal for lifestyle, fashion, and food blogs.

Social Media 65

Social Media Media Blogger Demographics 65

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube. You Are Done!

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. And guess what?

Features 62

Features API Buzz Social Media 62

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Since these influencers already have experience dealing with courier providers, their insights come across as trustworthy, and the search engine believes they’re partnering with someone who has experience writing/talking about the subject.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Stevens & Tate

FEBRUARY 16, 2024

Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Sprout Social

SEPTEMBER 29, 2022

One recent study in particular discovered the impact that Instagram likes can have on adolescents. Which is why many Instagram has toyed with the idea of hiding likes in the past. Throughout this article, we’ll talk about the different ways you can hide Instagram likes, as well as why you might want to.

Social Media 107

Social Media Comparison Privacy Profiling 107

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. It promises an uninterrupted workflow, powerful insights, and a competitive edge.

Features 48

Features API Social Media Analytics 48

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. On the other hand, insights draw actionable conclusions from data.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

SocialPilot

JANUARY 21, 2024

An engaging Instagram post flaunting your hotel’s tranquil spa or a vivacious tweet about your bar’s signature cocktail not only showcases your distinctive amenities but also brings your brand’s narrative to life. For instance, check out the Ace Hotel group’s strategy on Instagram. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

BOP Design

MARCH 12, 2021

When evaluating your social media strategy, creating and using Instagram may not be at the top of your list. If you are considering creating an Instagram account for your B2B firm, check out these tips first. Instagram business accounts include the ability to review analytics and direct contact from the profile page.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

ConvertKit

MAY 27, 2020

Why is it important to know when to post on Instagram? How to find the best times to post on Instagram. Finding the best time to post your Instagram Stories. Other tips for finding the best time to post on Instagram. What is the worst time to post on Instagram? Growing your email list through Instagram.

Best Practices 138

Best Practices Landing Pages Activities Ideal Customer Profiles 138

Sprout Social

SEPTEMBER 2, 2022

In fact, 40% of brands use social data for competitive insight. Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Tapping into social listening is an effective way to uncover insights for these areas and beyond. Google Analytics Academy.

Social Media 118

Social Media Training Course Resources 118

Sprout Social

SEPTEMBER 15, 2020

However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Your guide to TikTok analytics.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. In contrast, a D2C beauty or lifestyle collaboration could have a bigger impact on Instagram or TikTok.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? What are Instagram Reels? Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. Recent Instagram stats reveal that Reels are among the platform’s most popular features. Music and sound options.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123