Zoominfo

JULY 29, 2019

Dirty data refers to information that contains errors — whether it’s outdated, incorrect, duplicated, or misplaced. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. A solid database hygiene strategy is your ticket to avoiding dirty data.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 20, 2019

We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

MARCH 19, 2018

LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. The post Top 10 Social Selling Tools appeared first on ZoomInfo Blog.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

SEPTEMBER 26, 2018

Today’s candidates have access to a wealth of information regarding open positions and hiring companies. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace. Why is employer branding important? Use storytelling.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). For more information about lead generation, check out our lead generation strategy guide. ZoomInfo MarketingOS Finally, ABM with data you can trust. Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

APRIL 16, 2018

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. According to Keenan’s website, the 21 st Century has ushered in the information age, and with it a new set of rules for success. It means providing customers with information and data that can help them run their business.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Zoominfo

JULY 2, 2021

Though they become outdated over time, they can be used for contact information and gaining a better understanding of a candidate’s interests. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

DECEMBER 18, 2019

71% of surveyed Americans said they trust brands that offer useful information without trying to sell something ( source ). They want to feel involved, informed, and respected. For more help building your B2B brand, contact ZoomInfo today. A strong brand comes with a strong set of values and an established company culture.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Background information can help you determine if they are a good fit for your company. But as we emerge from the pandemic, more workers appear willing to explore new positions. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). Let’s get started.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MARCH 26, 2018

You’re likely already using buyer personas to inform and improve your marketing efforts. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Do us a favor: Scroll through your company’s Twitter feed. On average, businesses generate $6.50 Check it out! What do you see?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

FEBRUARY 1, 2021

The leads’ information goes into your CRM then your sales team begins their sales process. The persona will inform how you market your business to attract similar buyers. A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Keep reading. 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Follow Sears on Twitter 3.Natali He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Follow Matt on Twitter 6.Sebastien Follow Sebastien on Twitter 7.Sene Follow Sene on Twitter 8.Hongyuan

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Zoominfo

JUNE 17, 2019

For more information on social selling, check out the following blog posts: The B2B Sales Rep’s Guide to Facebook. The B2B Sales Rep’s Guide to Twitter. For more information on how to clean up your data for the sake of improved cold calls, read our post: 21 Statistics to Improve Your Cold Calls.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. Not only will this keep you informed, but you’ll also be able to address concerns, recommend products, and even develop content around current trends. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2018

This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Instead of LikedIn recruiting, secure direct contact information. But rather than reaching out to candidates directly within the platform, use their direct contact information.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Zoominfo

MAY 9, 2017

Your persona profiles should capture most of this information. For example, web developers may frequent GitHub or Stack Overflow, while other passive candidates prefer Twitter or Instagram. How to source passive candidates with ZoomInfo Looking for a faster way to source passive candidates ? Read our B2B sales job guide.

Zoominfo 100

Zoominfo Opt-out Opt-in Fulfillment 100

Zoominfo

JUNE 4, 2018

Twitter followers. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Last but not least, to learn more about the ZoomInfo business database contact our sales team today. Welcome back to our monthly B2B Blog Post Round-Up.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Social media (LinkedIn, Twitter, etc.). Example: The HR company sees that their site visitors coming from Twitter have a very high bounce rate when they get to the careers page– and they want to understand why. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

JUNE 6, 2022

Today’s candidates have access to a wealth of information about which jobs are available and which companies are hiring. It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

JANUARY 22, 2019

Although there are several ways to do this, here are some quick and easy tips you can implement relatively quickly: Google Alerts: An easy way to monitor your online reputation is to set up automated Google Alerts to inform you whenever your brand, product, or company is mentioned online. Gather information about each negative review.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

APRIL 21, 2019

93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. Using job descriptions and information from previously successful hires, companies can now use artificial intelligence to automatically search for and collect candidate data. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

MAY 12, 2020

Your persona profiles should capture most of this information. For example, web developers may frequent GitHub or Stack Overflow, while other passive candidates prefer Twitter or Instagram. Staying informed and up to date will make you a better recruiter. Skills can be taught with training. Ask the Right Questions.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Zoominfo

FEBRUARY 7, 2018

The reason for this is simple: Compared to outlets like Twitter and LinkedIn, Facebook made it significantly more challenging to garner an engaged audience, primarily due to the platforms mission. To learn more about the ZoomInfo B2B contact database , contact our sales team today! We can take your marketing efforts to the next level.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] Sound good? Let me know.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

SEPTEMBER 25, 2018

According to the iTunes show notes for this podcast, here’s what you can expect, “Today’s buyer is more informed and more skeptical when it comes to buying. Will Barron interviews the world’s leading influence, body language, psychology, and sales experts to give you the information you need to close more deals and make more money.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Zoominfo

FEBRUARY 5, 2020

85% of time spent on Twitter happens on a mobile device ( source ). Email is the third most influential source of information for B2B audiences after personal recommendations and thought leaders ( source ). Millennials spend more time on a mobile device than they do watching live television ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

JANUARY 19, 2020

Gather information about each bad review. Although there are several ways to do this, here are some quick and easy tips you can implement relatively quickly: Google Alerts: An easy way to monitor your online reputation is to set up automated Google Alerts to inform you whenever your brand, product, or company is mentioned online.

Business 130

Business Opinions Press Contact Marketing 130