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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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How to Implement a Successful Digital Word of Mouth Marketing Strategy

Stevens & Tate

A good word of mouth marketing strategy has always been incredibly effective. It occurs when customers spread positive information about their experience with the company on their behalf. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication.

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The Power of Online Word-of-Mouth Referrals (How to Get and Handle Them)

Outbound Engine

Online referrals are just like traditional word-of-mouth referrals, only better. And when someone receives a referral over social media, not only does that person benefit from the information, but the broader network of friends see the recommendation too. You have all sorts of tips and tricks you can share.

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The Power of Word of Mouth Marketing & How You Can Do It

Adobe Experience Cloud Blog

Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. So You Know Word of Mouth is Effective….But

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Get Recommended: The Power of Word of Mouth

Adobe Experience Cloud Blog

Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. Here are some tips for proactively protecting your brand’s image: Know when, and when not, to get excited. Social Media'