Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. million hours of streamed content each day.

Marketing AI 116

Marketing AI Advertising Channels Video Marketing Youtube 116

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Zoominfo

JUNE 20, 2019

We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). Keep reading! General live streaming statistics.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. More Information. YouTube: /TellyAwards . Telly Award Winners Tell Great Stories.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Sprout Social

NOVEMBER 29, 2021

Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Both F acebook and Youtube have introduced shoppable live video to help brands bring the televised home shopping experience into the new decade.

Buy 143

Buy Branding Brand Identity eCommerce 143

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Branding 134

ClickZ

JANUARY 19, 2021

30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption.

Lead Generation 122

Lead Generation Lead Ranking Lead Scoring Generation 122

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Information overload can be a real problem–both personally and professionally ( big data! ). Do you need this information now, immediately, in realtime ? Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Let's dive in. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

ClearVoice

FEBRUARY 1, 2022

We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Convince & Convert

APRIL 26, 2013

The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Four Your Information. Social Media Stat of the Week: 72 hours per minute.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Valasys

SEPTEMBER 21, 2020

These should give you all the information you need to know when it comes to choosing the right video marketing path for your business. For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Put yourself in the mindset of a potential customer.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Digilant

NOVEMBER 8, 2023

The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024). At Digilant, we recognize the complexities that come with the television advertising ecosystem.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Advertising on the street, in print, on television, and on the radio has a lot of clout.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Biznology

MAY 1, 2018

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Allow online shoppers to come to your brand at their own will and you have a much better chance of landing a sale with gentle and informative content marketing.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. How Does CTV Advertising Work? will see various video, interactive, or display ads throughout their streaming.

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. How Can Audience Data Help Inform an Advanced TV Strategy? This information is used to optimize TV campaigns and improve targeting.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

KoMarketing Associates

JULY 11, 2017

Make your following feel like they are getting valuable information from the expert (you!). Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Prior to Animoto, Jason served as a television producer for MTV Networks.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Convince & Convert

NOVEMBER 2, 2015

It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Within just 48 hours, the Dollar Shave Club received 12,000 new monthly subscribers, and the video has since generated more than 20 million YouTube views. Image via BigStockPhoto.com.

Television marketing 151

Television marketing Youtube Video Marketing Newsletter 151

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Some communications leaders were prepared , while others are still working to find the best ways to clearly share information.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. Word-of-mouth is the natural passing of information from person to person—whether they’re telling a story, sharing a piece of news, or recommending a product or experience. Maybe an advertisement or commercial influenced your decision. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. What is the Difference Between Streaming TV, Connected TV, and OTT? In simple words, Connected TV is any TV that can be connected to the internet.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Determine tone: professional, creative, humorous, serious, technical, informal.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. With the proliferation of streamers, advertisers must dig deep and do their due diligence on each potential platform to make informed decisions.

Paid Search Agency 96

Paid Search Agency Ads Campaigns Cable 96

Digilant

APRIL 6, 2020

As mentioned above, it’s essential to continue to inform and communicate with patients, and the larger audience you can reach. Keep messaging informative, clear and sensitive – many people are worried and uneasy about the current state so your tone will work as a sounding board. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

As mentioned above, it’s essential to continue to inform and communicate with patients, and the larger audience you can reach. Keep messaging informative, clear and sensitive – many people are worried and uneasy about the current state so your tone will work as a sounding board. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Excelsior Research

APRIL 22, 2022

Now, people consume more advertising online than in print media, radio or television. Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding. Leading Social media currently with 2.27

Social Media 52

Social Media Media Best Practices Business 52

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101