KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

markempa

MAY 30, 2017

I wanted to talk with Mat and bring this vital information to B2B marketers. Which, as a marketer, is not enough information for us to know if they are still in our persona or not. Mathew Sweezey: So I am @msweezey on Twitter. images/2017/05/Matt-Sweezy-interview.mp3. Author’s Note: The transcript was edited for publication.

Linkedin 297

Linkedin Research Studies B2B 297

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Webbiquity

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 165

Twitter Google Social Media Case Studies 165

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. 3. Millennials prefer YouTube over TV.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Unclear Benefit.

Twitter 155

Twitter Brand Identity Branding Case Study 155

Webbiquity

MARCH 28, 2023

Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. It is detailed but easy to read, informative without being dull, and most importantly, it’s well-formatted and easily skimmable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

Webbiquity

JULY 13, 2021

Twitter has 353 million users. The youngest Internet users in the study, those aged 16 to 24, access the Internet on average 57% of the time from a mobile device / 43% from a desktop or other non-mobile device (such as a gaming console). The number one reason for using the Internet is “finding information” (63%).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Rev

NOVEMBER 4, 2019

These common goals are created by swapping information and knowledge, leading to better outcomes. That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time. So which B2B influencers should you connect with on Twitter? Joe Lazauskas. Ann Handley.

Twitter 60

Twitter B2B Word of Mouth B2B Marketing 60

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 97

Twitter Effectiveness Demographics Stats 97

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

B2B Memes

NOVEMBER 15, 2011

.” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. But as a new study suggests, the story is different on Twitter. Related posts: Do B2B Editors Get Twitter?

Twitter 100

Twitter Transparency Promotion Studies 100

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Provide Exhaustive Information : Second, you can never provide enough information. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 145

Research Loyalty Case Studies Communities 145

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

Martech

DECEMBER 19, 2023

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” smart device users, according to one study) from using them. Early response.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

NOVEMBER 15, 2021

Take this information one step further and you have a gold mine of information. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content. It’s easy to get overloaded with information on social media.

Social Media 318

Social Media Organization Media B2B 318

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. According to a study , almost all Philippine government agencies have included social media use in their communication plans. Source: Department of Education’s Official Twitter Page.

Social Media 118

Social Media Tips Media Privacy 118

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. A: That was a fun case study. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Contently

OCTOBER 19, 2016

Why scroll endlessly for a select few morsels on a site when I can just find links on Rembert Browne’s Twitter feed ? At the heart of this shift is social media, or, more specifically, Twitter. Twitter is more than just a tool to show off the person behind the prose—it’s where writers become their own brands.

Twitter 60

Twitter Social Media Loyalty Case Study 60