Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 69

Social Media Advertising Channels Peer-to-peer Cold Calling 69

EveryoneSocial

MAY 29, 2018

Learn everything about relationship selling, why it is still an important tactic to master and more. As the world of sales continues to change and evolve, so has the number of sales tactics and various technologies to help teams close new customers and retain current ones. What is relationship selling?

Tactics 102

Tactics Word of Mouth Ideal Customer Profiles Peer-to-peer 102

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Statista ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. But what is true social media management?

Social Media 98

Social Media Work Management Marketing Management Media 98

Optinmonster

DECEMBER 28, 2023

Here are the topics we’ll cover: Overview: Email Marketing vs. Social Media Marketing Email Marketing vs. Social Media Usage Which Has Better Reach: Email or Social Media? Which Drives More Sales: Email or Social Media? billion active social media users. billion people used social networks.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. EveryoneSocial ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Hubspot

DECEMBER 26, 2023

and 528 million globally in 2023, it remains a popular social media platform. And, as a result, it’s a valuable channel for businesses and entrepreneurs looking to increase sales, if you know how to optimize your profile and posts. As with everything, sales on X tend to come from relationships, so ease into things. "

Twitter 67

Twitter Optimization Tips Display 67

EveryoneSocial

OCTOBER 17, 2018

The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? You’ve probably even heard the term ‘social selling’ in some capacity. You’ve probably even heard the term ‘social selling’ in some capacity. Is Social Selling Marketing or Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Sprout Social

MAY 19, 2021

Social media is conversational by nature. And great conversations can have a positive impact on sales. The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Check out River Island , for example.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Unique amongst all other social networks, LinkedIn is purely business-related. Sales Navigator. Users self identify on LinkedIn.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Only B2B

MAY 13, 2022

If you sell yourself well enough on an appointment setting sales call, your prospect will agree to meet with you or an account executive for an active meeting or demo. Who would you collaborate with after the sale? The next stage in the process is to research your prospects and their business. Isn’t it simple enough?

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Attendify

JANUARY 8, 2020

Internal events — including onboarding programs, career development sessions, sales and product meetings, and company celebrations — are the perfect vehicles for uniting employees around a core mission and inspiring organizational loyalty. Here’s how. Leverage event technology for ongoing onboarding success.

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Nudge.ai

SEPTEMBER 7, 2017

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. More than 50% of sales pros use tech today to generate & manage accounts.

Statistics 52

Statistics Linkedin Social Networks Sales Cycle 52

Optinmonster

DECEMBER 14, 2021

That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Sales Tools. Email Address Finders.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away.

Statistics 76

Statistics Social Media Social Marketing Media 76

EveryoneSocial

APRIL 5, 2021

In fact, customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. Using a combination of social monitoring and social listening can lead to better interactions with leads, prospects, and current customers on social networks. Use A Social Listening Tool .

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Convince & Convert

AUGUST 22, 2012

Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites. Find out what goals or sales-oriented actions visitors from social complete. View Conversions by Social Network. What: Conduct A/B testing on website pages.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing is the process of consistently publishing content that audiences want to consume. But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 162

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 162

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Here are a few -even surprising- social media stats.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Vidyard

NOVEMBER 21, 2018

Knowing where the customer spends their time The most useful buyer personas include details of where the customer spends their time; what websites they visit; what technology they engage with; and which social networks they use to connect with family, friends and colleagues. This information is invaluable to any marketer.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

LeadSquared

SEPTEMBER 12, 2014

This proves how amazingly well-engaged is the traffic coming from social media. So, let’s talk about what social media tactics can you employ to generate high quality leads. (A A little heads up: This post is a little Facebook heavy – I would soon do a sequel including more social media channels ). Repeat Sales.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

Webbiquity

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Buffer

JULY 23, 2019

The social networks themselves are keen on influencer marketing, too. We’ve had a lot of new stats to pore over in recent weeks. Remember the stats we shared about influencer engagement just a moment ago? Well, there’s a fascinating followup to that stat, and it really shows the potential of micro influencers.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Campaigns 140

Campaigns Examples Design Planning 140

SWZD

AUGUST 10, 2017

This free website optimization tool that everyone has can be a powerful source of information for driving content development, campaign decisions, Account-Based Marketing initiatives, lead nurturing, and more. Social Media Marketing. Which social networks pull visitors to our website? Or maybe not). Email Marketing.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

SnapApp

OCTOBER 31, 2017

As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. When in your decision-making process do you typically communicate with the company’s sales rep? . We put together a comprehensive survey digging into the behaviors of B2B buyers across generations. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.”

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

EveryoneSocial

JANUARY 21, 2020

These are only a snippet of the social media data out there, but it helps to understand the massive size of these social networks. Now, let’s get into some social media tips! Social Media Tips For Businesses. Leave the sales-heavy copy back in the previous decade. Weber Shandwick ). McKinsey ).

Social Media 127

Social Media Tips Paid Search Agency Companies 127

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Social listening / competitor monitoring. Read more here.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92