Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Turning information into actionable insights. Organize your information for easy reporting.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 1, 2019

According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. Just like the other social media platforms such as Facebook & Instagram, the LinkedIn algorithm prioritizes relevant content which can engage the prospects and deliver valuable insights.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 23, 2019

The new hub aims to provide additional information pertaining to the specific clusters of audiences. Once the options are chosen, LinkedIn reflects a set of information about the usage of the platform within that specific vertical. LinkedIn unveils a new element of its Success Hub marketing data & insights platform.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. If you heard the tagline on its own, you might think of texting, mobile service, or social media.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Therefore, marketers must figure out social media & other referral channels that drive the maximum traffic on their websites.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. A social sign up can be optimized for mobile users to opt-in. According to imaginepub.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Social Media Advertising. PR & Social Media. Includes relevant and useful information.

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Modern prospects start their buying journeys on diverse channels, including social media channels. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Adobe Experience Cloud Blog

JULY 20, 2009

Finally, in terms of media, I've tried to keep our audience engaged by varying the delivery mechanism. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Social media has been an important part of my strategy to increase our web footprint and traffic.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Marketing Institute

NOVEMBER 16, 2017

The marketer asks Watson to set up some social media ads. For an inspiring, informative, and relevant story, see this GrowthHackers post: The Growth Initiative That Cut Our Customer Acquisition Cost in Half. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. Test and learn. Click To Tweet.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

ClearVoice

APRIL 12, 2021

It’s always frustrating when people with access to a new app or social media network declare themselves marketers when they’re simply plugging in information and hoping for the best. ” Sharing more targeted information to protect your privacy. Social media usage. 15 sample segments: Age.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. One of the primary reasons that businesses seek out and implement new martech solutions is to streamline operations across a variety of marketing initiatives including email, content, social media marketing, CRM, and analytics. This is where Allocadia fits in.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Oktopost

NOVEMBER 12, 2020

However, taking untapped, disjointed big data silos and organizing the reams of information to discover patterns and trends is a key element to unlocking insights to further your marketing efforts. With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On social media & employee advocacy: 25. Social Media Today, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 25, 2019

As syndication strategies focus on harnessing only a few enticing points from the pieces of content, brands benefit from including strong calls-to-action & links back to their websites for pouring out a greater treasure trove of information to audiences. Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

The value for modern businesses lies in providing real-time and actionable information to everyone in their organizations, from front-line employees all the way up to the CEO.” Nick Hajili wrote in the International Journal of Market Research: “Trust, encouraged by social media, significantly affects intention to buy.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Content clusters help in improving the authority of the website – showcasing the expertise of the website in providing valuable information on a wide range of niche-specific topics.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). They need to amass various pieces of information about the personas, before segmenting & targeting them. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 28, 2019

For the attendees live events provide unique opportunities for meeting new people, for sharpening their skilling & sharing exceptional insights on social media that their followers might not have ever heard of. That’s the backbone to a really successful event.”. B2B events marketing is a central theme to B2B marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 8, 2019

Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in. We, at Valasys Media, help our B2B customers with tailored B2B services.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Rich Media Ads (Expandables): These comprise of the flash files that may expand when the user act together on mouseover (polite), or auto-initiated (non-polite).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Content Marketing Institute

OCTOBER 9, 2017

Media trends, informational needs, and consumption preferences evolve; and people change careers, upgrade their devices, develop new interests, and discover new obsessions. And, perhaps even more importantly, 74% of marketers who use email consider it to be the most effective distribution channel for their content.

ROMI 104

ROMI Paid Search Agency Opt-out Ad Frequency 104

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, businesses not just need to optimize their digital touch-points including social media, websites and mobile applications, but also need to have a physical presence for seamless customer experience across omnichannel. Read more on How to Build Customer Loyalty with Content Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40